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5 Effective Franchise Satisfaction Survey Goals

Many franchisors conduct franchise satisfaction surveys, but they are often repeats of previous surveys (perhaps with a few extra questions peppered in there for good measure) and lack unique and specific goals.

As a result, the franchise satisfaction initiative can be a lot of busy work with few results. While some franchisors opt to use a professional service such as Franchise Business Review to stay current, others want to know how to improve their franchise survey process.

The first step to changing how you survey is to have a goal.

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Education Franchises: Sample Objectives and Key Results (OKR)

Education franchises employ hundreds of thousands of people across the US and around the world. According to IBISWorld, there are almost 173,000 businesses operating as tutoring or driving schools in the U.S., employing 343,451 people. As the world shifts, some of this revenue will be coming from online sources.

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Objectives and Key Results (OKR) in Franchising

Forward-thinking franchisors are now embracing Objectives and Key Results or OKR. The framework was originally developed by Andy Grove at Intel and has been used by organizations such as Google, Twitter, and LinkedIn. While the framework has documentation in the form of videos, bestselling books, and worksheets, the following three concepts will help you through their use:

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2021 Sales Index Cover

FranConnect Releases 2021 Franchise Sales Index Report

– 7th Annual Report Quantifies the Impact of the Pandemic on Franchise Development, and Indicates a Franchise Sales Rebound Is on the Horizon

HERNDON, Va., April 27, 2021 — FranConnect, the leading provider of franchise management solutions for driving success in franchise sales, operations, and marketing, today released its 2021 Franchise Sales Index Report. Now in its seventh year, FranConnect’s Franchise Sales Index is the industry’s most comprehensive analysis of the franchise development function, offering franchisors unparalleled insights into the state of franchise development and strategies for increasing effectiveness and efficiency in the franchise sales process.

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Franchising Trends: Stay-at-Home Customers

One of the biggest trends coming out of the end of 2021 is stay-at-home customers. People are spending more time at home than ever, affecting some industries where franchises operate powerfully.

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Spas and Salons: Sample Objectives and Key Results (OKR)

Salon and spa franchises represent well over a million businesses across the U.S. According to IBISWorld, there are approximately 880,000 firms operating in the hair and nail salon industry within the U.S., providing direct employment opportunities for almost 1.2 million people. The health and wellness spa industry has over 22,000 businesses employing over 365,000 people. As the economy changes, salons and spas still employ many people.

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