Sales and Development Executives in franchising are always looking for ways to increase qualified lead flow to sell more franchise units. Many marketers are finding that purchased leads do not convert at the same rate as leads gained through organic search. Often it is thought that the more leads the better, but we have learned that it’s about the quality of the lead in the first place that can make all the difference. Quality over quantity is the way to go in this instance. The world of franchise development is changing every day. With so much information available about almost every business model, it’s difficult to get prospects interested in your brand over others. We’ve put together 6 ways that you can elevate your marketing efforts in order to return more qualified leads.
Andrew Jackson 
Chief Technology Officer
As CTO, Andrew is responsible for Product Architecture, Development and Deployment at FranConnect. Andrew has 30+ years’ experience leading global teams delivering highly scalable SaaS solutions for Telecoms, Media and Payments businesses. Prior to joining FranConnect, Andrew was CTO at Arterra Mobility; he has also held leadership positions at Synchronoss and Neustar.


















