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Operate
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10 Ways to Leverage Unit-Level Performance Data for Franchise Growth

With constant change the only certainty, harnessing the power of data for growth amid shrinking resources and shifting consumer behavior is critical for franchise brands of all sizes. Advanced point-of-sale and customer relationship systems offer franchisors the digital footprints to engage, garner feedback, track trends, try new products, and create unmatched customer experiences. Analytic data, swiftly served up, can also be a powerful ally to predict the success of local marketing and franchise development tactics and drive growth-focused operations and franchise relations decisions.

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Consistency is Key: A Field Operations Blueprint for Franchise COOs

Few franchise brands have put the necessary best practices in place to account for the solutions that allow timely reinforcement of expectations and standards. In our latest ebook, 5 Field Operations Secrets from 600 Franchise Brands, we reveal the guidelines you need to apply to rejuvenate your field operations team and tactics. Here’s a sneak peek of those five areas.

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The 15 Most Important Restaurant Franchise KPIs

The majority of restaurants are franchised. According to the U.S. Economic Census, an estimated 122,042 limited-service franchise restaurants make up approximately 54% of all fast-food restaurants in the United States.

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Unit Level Economics for Franchise Businesses

We have all heard that Unit Level Economics is important in franchising but going from understanding it in theory to transforming it into action is a big step.  According to QSR Magazine, “the success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved.” After working with over 900 brands a common practice among them is working together with their franchisees to improve their unit-level economics: not only their top-level sales but also their bottom line. If you’re not doing this today, you will have trouble selling franchises in the future.

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The New C-Suite Position Franchisors Don’t Know They Need

Written by Keith Gerson, CFE – Gerson Advisory Services

As a franchisor, it can feel awkward to refer to your franchisees as customers, right? But by and large – they really are. As the franchisor, you can control the things that are defined in your franchise agreement, but at the end of the day these franchisees are not your employees. Thus, influencing what they do daily and dictating how they run their business is entirely up to them.

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Top 3 Ways Early Tech Investments Can Help Your Emerging Franchise Grow

If you’re part of an emerging franchise business, chances are, you’re familiar with software and other tech solutions that promise to make life easier for franchising. But aren’t those products built for large enterprises…  would they work for a ‘startup’?  And does it even make sense to invest in technology at an early stage before you’ve mastered your processes and built a winning team?

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