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March 17, 2022
A male franchisee and a female franchisor meet to discuss the franchise

3 Must-Have Ingredients for Franchisee Engagement

Franchising is a proven way to scale your business by distributing the risk and the reward across a community of franchisees. Yet, most franchisors struggle with engaging their franchisees, who are often the lifeblood of their growth and success. No matter how big or small you are as a company–you can’t afford to have franchisees struggle because they don’t have enough engagement with their parent brand.

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Leadership Spotlight: Meet Gabby Wong, CEO of FranConnect, during this month’s Take the Lead Tuesdays - November 18, 2025 at 12:00 PM ET
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