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5 Effective Franchise Satisfaction Survey Goals

Many franchisors conduct franchise satisfaction surveys, but they are often repeats of previous surveys (perhaps with a few extra questions peppered in there for good measure) and lack unique and specific goals.

As a result, the franchise satisfaction initiative can be a lot of busy work with few results. While some franchisors opt to use a professional service such as Franchise Business Review to stay current, others want to know how to improve their franchise survey process.

The first step to changing how you survey is to have a goal.

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Virtual Visits in Franchising

FranConnect works with 700 franchisors, and many are facing the same dilemma:

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FranConnect Releases Inaugural Franchise Operations Index Report

– First Annual Report Analyzes over 165,000 Franchise Business Consultant Interactions, Revealing Critical Insights into Franchise Field Operations during the Pandemic –

(HERNDON, Virginia) May 27, 2021FranConnect, the leading provider of franchise management solutions for driving success in franchise sales, operations, and marketing, today released its first annual Franchise Operations Index Report, a comprehensive analysis of the ever-evolving role of franchise business consultants. In the 2021 report, FranConnect analyzed over 165,000 franchise business consultant interactions between Jan. 1, 2019 to Dec. 31, 2020 to help franchisors understand the impact of COVID-19 on franchise operations teams and benchmark their strategy and success against the broader industry.

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Objectives and Key Results (OKR) in Franchising

Forward-thinking franchisors are now embracing Objectives and Key Results or OKR. The framework was originally developed by Andy Grove at Intel and has been used by organizations such as Google, Twitter, and LinkedIn. While the framework has documentation in the form of videos, bestselling books, and worksheets, the following three concepts will help you through their use:

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Spas and Salons: Sample Objectives and Key Results (OKR)

Salon and spa franchises represent well over a million businesses across the U.S. According to IBISWorld, there are approximately 880,000 firms operating in the hair and nail salon industry within the U.S., providing direct employment opportunities for almost 1.2 million people. The health and wellness spa industry has over 22,000 businesses employing over 365,000 people. As the economy changes, salons and spas still employ many people.

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