Kelsey Smith

Social Media for Franchise Development: How to Turn Attention Into Qualified Leads
Learn how franchisors can use social media to reach potential franchisees, build credibility, support candidate education and measure channel performance beyond clicks and engagement.

Consistency is Key: A Field Operations Blueprint for Franchise COOs
No matter if your franchise is a mature or emerging brand, all successful franchises use these 5 basic principles of effective field operations. Read…

Adapting Your Restaurant Franchise’s Menu for Global Success: Why It’s Essential
Adapting your restaurant franchise’s menu for global success is crucial. Elevate your business by updating your menu for an international audience!

Restaurant Franchise KPIs: 12 Metrics That Explain Unit Performance
Track restaurant franchise performance with practical KPIs across sales, traffic, labor, food cost, service, retention and employee readiness, then use those signals to guide…





