Kelsey Smith

Franchise Fee Strategy: How to Structure Fees for Sustainable Growth
Franchise fee strategy should balance the economics of the franchisor and franchisee. Learn how to think about initial fees, royalties, technology fees and marketing…

Using Stock Images in Your Franchise’s Branding: Yay or Nay?
Visit any sales website, and you likely won’t have to look long to find a stock photo showing satisfied customers or an appealing display.…

Franchise Analytics: How Multi-Location Brands Turn Data Into Action
Learn how franchise analytics helps multi-location leaders compare performance, identify patterns, benchmark locations, prioritize intervention and turn disconnected data into better operating decisions.






