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FranConnect Welcomes Adam Walton as Chief Customer Officer to Accelerate Customer Value and Growth

HERNDON, Va., October 7, 2025  FranConnect, the leading provider of AI-powered sales, operations, and marketing solutions for franchise and multi-location businesses, is proud to announce the appointment of Adam Walton to its executive leadership team as Chief Customer Officer (CCO). Walton will lead FranConnect’s global customer success, professional services, and education functions. He will also oversee all facets of the customer experience strategy, focusing on enhancing the value delivered to customers and supporting innovation and growth. 

“As FranConnect accelerates its global expansion and leads the industry with AI-first innovation, delivering a seamless and impactful customer experience remains central to our mission,” said Gabby Wong, CEO of FranConnect. “Adam’s deep expertise in customer experience (CX) and AI position him to elevate FranConnect’s customer engagement strategy and deliver lasting impact across our global customer base.”

With over 30 years of experience driving customer value through technology innovation, Walton brings a unique blend of cross-functional leadership across Customer, Product, Operations, and Sales. He held pivotal roles at high-growth SaaS companies including CallMiner and Cresta, where he scaled AI-enabled customer engagement platforms that delivered transformative ROI for global brands.  

“I’m honored to join the FranConnect team at such a pivotal moment,” said Walton. “I look forward to partnering with our customers to harness the power of technology and AI to unlock new levels of value, efficiency, and growth. Together, we’ll further build a customer-first culture rooted in innovation, trust, and meaningful outcomes.” 

Walton’s appointment comes during a landmark year for FranConnect, marked by the launch of breakthrough AI-powered solutions including Frannie AI™ (Data Analyst Agent, Sales Manager Agent, Operations Manager Agent, Franchise Support Agent, Training Manager Agent, Franchise Admin Agent, Finance Officer Agent), Optik IQ™, FranConnect GO and Candidate Coach—all designed to drive operational excellence and smarter decision-making for franchise and multi-location businesses. His leadership will be instrumental in ensuring every customer touchpoint—from onboarding to long-term success—is optimized for impact, innovation, and growth. 

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FranConnect Unveils FranConnect GO: Instant ROI for Franchises Ready to Scale

Herndon, VA – August 5, 2025 – FranConnect, a market-leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, has unveiled FranConnect GO.   A purpose-built, pre-configured platform designed for emerging franchise brands.  FranConnect GO combines the company’s 20+ years of franchise expertise with industry-standard best practices and AI-powered coaching and automation to deliver a right-sized solution that accelerates operational excellence and impact from day one.   

“Too often, emerging brands are left cobbling together spreadsheets, generic tools, and homegrown processes,” said Gabby Wong, CEO of FranConnect. “With FranConnect GO, we’ve distilled the workflows and operational playbooks used by top-performing franchise brands and made them instantly accessible to those just getting started. It’s not just a software platform – it’s an operational jumpstart.”   

Unlike traditional deployments that can require longer configurations, FranConnect GO is ready to launch with pre-built workflows across core functional areas.  This enables fast implementation, streamlined training, and immediate impact across the organization.   

Key capabilities include:  

  • Lead-to-Opening Workflows: Manage and convert franchise leads with automated tools that mirror how the best brands scale their networks. The embedded AI Sales Agents provide complete visibility into lead pipeline to maximize conversion and sales team productivity.  
  • Location Opening Excellence: Ensure each new unit launches on time, on brand, and on budget with guided onboarding checklists and milestone tracking.  
  • Franchisee Enablement & Engagement: Deliver consistent training, performance management, and communication from day one to drive unit success. Built-in AI driven insights also help franchisors monitor performance trends and identify opportunities.  

“Emerging brands don’t have the luxury of trial and error,” said Jaffrey Ali, Chief Product Officer at FranConnect. “FranConnect GO gives them a playbook for how successful franchises operate – right out of the box. That means faster ROI, higher adoption, and better outcomes for both franchisors and franchisees.”   

FranConnect GO is designed to evolve with each brand’s growth. As companies expand and operational needs grow more complex, they can graduate seamlessly to FranConnect’s enterprise-grade platform without losing momentum or historical data.   

FranConnect GO is already being adopted by early-stage brands looking to replace manual processes and disjointed systems with a scalable foundation built for growth.  

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Gabby Wong Named as One of Calibre One’s Top 25 Women Leaders in US PE-Backed Software 2025

NEW YORK, Feb. 11, 2025 /PRNewswire/ — Calibre One is proud to announce the 2025 list of “Top 25 Women Leaders in US PE-Backed Software”. The list includes top Chief Executive Officers leading fast-growing software businesses that are backed by prominent private equity firms. They are recognized as some of the highest-caliber leaders in the industry.

The 2025 awardees were selected from nominations made by Calibre One’s extensive network of executives, board members and private equity partners. The list highlights the accomplishments of these successful executives with a demonstrated track record of growth and value creation. We are excited to honor these outstanding leaders and their achievements.

Calibre One Top Women Leaders 2025

The 2025 winners include:

  1. Ashley Andersen Zantop – Chairman & Chief Executive Officer, Cambium Learning Group
  2. Ann Barnes – Chief Executive Officer, IMO Health
  3. Cassidy Smirnow – Chief Executive Officer, Apryse
  4. Christa Quarles – Chief Executive Officer, Alludo
  5. Christina Kosmowski – Chief Executive Officer, LogicMonitor
  6. Dana Jones – Chief Executive Officer & President, RealPage
  7. Dru Armstrong – Chief Executive Officer, AffiniPay
  8. Erin Mulligan Helgren – Chief Executive Officer, OfficeSpace
  9. Erin Shy – Chief Executive Officer, Watermark
  10. Gabby Wong – Chief Executive Officer, FranConnect
  11. Helen Rosen – Chief Executive Officer, Adlib Software
  12. Jamie Candee – President & Chief Executive Officer, Edmentum
  13. Janine Seebeck – Chief Executive Officer, BeyondTrust
  14. Jennifer Sun – Chief Executive Officer, StarCompliance
  15. Kate Eberle Walker – Chief Executive Officer, Presence
  16. Kendall Pretzer – Chief Executive Officer, Grace Hill
  17. Kendra Tucker – Chief Executive Officer, Truckstop
  18. Kim Crawford Goodman – Chief Executive Officer, Smarsh
  19. Laura Ipsen – President & Chief Executive Officer, Ellucian
  20. Leagh Turner – Chief Executive Officer, Coupa
  21. Marne Martin – Chief Executive Officer, Emburse
  22. Michelle Abbey – President & Chief Executive Officer, Radancy
  23. Pamela Joseph – Chief Executive Officer & Executive Chair, Xplor
  24. Soumya Nettimi – Chief Executive Officer, Paradigm
  25. Tina Vatanka Murphy – President & Chief Executive Officer, GHX

For more information, please visit: https://www.calibreone.com/Top25Women2025

About Calibre One

Calibre One works with the builders of great companies, helping them to create diverse and high-performing leadership teams. We provide Executive Search services to public companies, venture capital and private equity firms, and their portfolio companies within the technology, financial services, life sciences and healthcare, industrial and consumer sectors. For over 20 years we have operated from three principal hubs: San Francisco, New York and London. We are one of very few firms with a truly well-developed transatlantic presence. We pride ourselves as being small enough to provide a high-touch, partner-led service but as a well-established global firm, we are also experts at helping companies to grow beyond their domestic markets and access leadership talent across the world.

Media Contact: Victoria Lakers, Partner, Calibre One, victoria.lakers@calibreone.com

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Operational Excellence - Optik IQ

FranConnect Launches Optik IQ™, an Intelligent Operational Excellence Platform, to Boost Compliance and Operational Effectiveness for Corporate-Owned Businesses

FranConnect Launches Optik IQ™, an Intelligent Operational Excellence Platform, to Boost Compliance and Operational Effectiveness for Corporate-Owned Businesses 

Herndon, VA – February 5, 2024 – FranConnect, a market-leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, has unveiled Optik IQ™, its Operational Excellence platform, transforming how corporate-owned businesses close the loop between identifying operational issues and implementing lasting solutions. The platform converts compliance insights into verified improvements, enabling businesses to transition from audit findings to measurable results in hours instead of weeks. 

“FranConnect understands the complexities of managing multi-location businesses—whether franchised or corporate-owned. These businesses face the same operational challenges, yet most compliance tools stop at simply identifying issues, leaving brands trapped in a cycle of recurring problems,” said Gabby Wong, CEO of FranConnect. “Our platform breaks this cycle by automating the entire resolution journey, reducing correction time by 60%, and virtually eliminating repeat compliance issues. Customers have seen a 25% improvement in compliance scores through this systematic approach.” 

 The platform introduces three breakthrough capabilities for closing the operational loop: 

  • Intelligent Issue Resolution: Instantly converts audit findings into assigned tasks with built-in verification steps, ensuring 100% follow-through on critical compliance issues. 
  • Adaptive Learning Engine: Automatically triggers role-specific training based on audit patterns, reducing repeat violations by 85% through targeted skill development. 
  • Predictive Performance Analytics: Identifies compliance trends across locations before they become systemic issues, with proven reduction in critical findings through early intervention. 

Traditional compliance processes create gaps between detection and correction,” said Jaffrey Ali, Chief Product Officer at FranConnect.By orchestrating every step from discovery to verification, we’re helping brands cut their compliance-to-correction cycle from weeks to days while ensuring sustainable improvements.” 

The solution addresses the growing challenge of maintaining consistent operations across hundreds or thousands of locations while adapting to evolving compliance requirements. This systematic approach ensures that insights drive immediate action and lasting change. 

 “In today’s operating environment, identifying issues isn’t enough – brands need to drive and verify improvement,” added Wong. “That’s why FranConnect consolidates multiple audit solutions into a single, centralized system, giving businesses a complete view of compliance and performance. Our platform transforms insights into verified action, giving corporate-owned businesses the tools to not just maintain standards, but systematically elevate them.” 

 For more information on FranConnect’s Operational Excellence Platform or to schedule a demo, visit www.franconnect.com. 

About FranConnect  

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For over 20 years, the FranConnect platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as SPARC/Authentic Brands (Forever 21), Tropical Smoothie CafĂ©, Authority Brands, and Papa John’s rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada.

FranConnect Achieves Record-Breaking Bookings and Breakthrough Innovations in 2024

Leading the Way in Franchise and Multi-Location Solutions with Exceptional Achievements and Strategic Advancements 

Herndon, VA – January 29, 2025 – FranConnect, a market-leading provider of sales, operations, and marketing solutions to franchise and multi-location businesses, proudly announces key milestone achievements in 2024, including record-breaking bookings, innovative product launches, and key leadership advancements. FranConnect attributes its continued success to being closely attuned to its customers’ critical business needs, resulting in solutions that enhance performance, profitability, and operational excellence. 

FranConnect closed the year with the largest sales booking achievement in the company’s history, forming expanded partnerships with over 150 brands and welcoming 105 new customers. Last year, in particular, FranConnect welcomed three of the largest global franchise concepts, including Subway®, one of the world’s largest quick service restaurant brands, Sonesta International Hotels, the 8th largest hotel brand in the U.S. and Fantastic Sams, one of the largest salon chains. Trusted by nearly 1,500 brands and over 1.3 million locations worldwide, FranConnect continues to be the industry’s “gold standard” and only platform for driving success across franchises and multi-location businesses, from managing suppliers to supporting brand owners and frontline employees. 

“Partnering with brands like Sonesta, Subway, Fantastic Sams, and many others demonstrates the breadth and depth of our capabilities in franchising. Over the past year, we made a concerted effort to advance our products in the areas of operations, analytics, and AI to solve the hardest problems faced by franchise and multi-location businesses,” said Gabby Wong, CEO of FranConnect. “As the leading and pioneering technology provider supporting franchise and multi-location businesses, we are doubling down on innovation to cement our market leadership position further. Our multi-year product roadmap and M&A activities over this past year demonstrate our dedication to serving this market now and for many years to come.” 

This announcement follows FranConnect’s strategic acquisition of RizePoint, a leading provider of Quality Management Systems (QMS). This is FranConnect’s third acquisition over a four-year period, and it extended FranConnect’s impact beyond franchise brands to serve the broader ecosystem of multi-unit owners and suppliers.  

Over the past year, FranConnect has significantly invested in its products and solutions to help franchise and multi-location businesses tackle their biggest challenges—navigating ever-changing markets and competing constraints while delivering growth to shareholders and exceptional products to consumers. These product investments include: 

  • Launched FranConnect Analytics, empowering brands with real-time, actionable insights derived directly from their data within the FranConnect platform so they can determine where to invest resources that drive the greatest return. Analytics emerged as the company’s top-selling product in 2024. 
  • Embedded enterprise learning management and content creation capabilities to FranConnect’s best-in-class operational platform, further revolutionizing how businesses drive team engagement, brand consistency, and unit performance. As a result, FranConnect achieved record-breaking bookings for its Operator and Frontline Employee Engagement solution. 
  • Unveiled Frannie AI™, a suite of AI agents empowering businesses with generative AI bots that automate and simplify critical business processes within multi-location businesses. Agents include Analyzer, Builder, and Automator, with additional agents continuously in development. 
  • Rolled out over 80 product enhancements across the FranConnect platform to ensure solutions remain aligned with customers’ evolving requirements, swiftly incorporating feedback and keeping products at the forefront of innovation while delivering exceptional value. 

FranConnect’s commitment to delivering outstanding customer experiences and fostering continuous innovation led to key appointments and promotions to its leadership team. Lisa Maynard was named Chief Customer Officer (CCO) to oversee all facets of customer operations, focusing on consolidating and unifying the customer experience across all customers and markets. Vikram Raj was promoted to Senior Vice President of Products and Sales Engineering to shape FranConnect’s multi-year product and technology roadmap and ensure alignment across FranConnect’s solutions, customer needs, and market demands. 

“We are excited about the market opportunities ahead and are dedicated to continuously investing in our market, products, and people,” said Gabby Wong, CEO of FranConnect. “Our commitment to innovation will further propel growth and operational excellence for years to come.”

About FranConnect  

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For over 20 years, the FranConnect platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as SPARC/Authentic Brands (Forever 21), Tropical Smoothie CafĂ©, Authority Brands, and Papa John’s rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada.

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FranConnect Unveils a Suite of AI Agents, Empowering Franchises and Multi-Location Businesses with Generative AI Bots that Automate Critical Business Outcomes

Herndon, VA – January 9, 2025 – FranConnect, a leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, announces the launch of Frannie AI™, a suite of AI-powered agents embedded within FranConnect’s platform. These agents leverage multiple generative large language models to provide contextually specific insights, content, and automation trained on FranConnect’s deep understanding of the multi-location businesses. 

Frannie AI™ acts as a smart, reliable partner for teams in sales, operations, finance, and training, including three types of agents— 

  • Analyzer surfaces personalized insights by user roles and recommends additional prompts for the user to explore what will drive more actionable insights across the business. 
  • Builder autonomously generates content, such as tailored emails, targeted campaigns and workflows, and more salient visit summaries to be shared and distributed cross-functionally; and, 
  • Automator identifies prescriptive actions that brands can take to optimize performance outcomes, such as suggesting the optimal engagement method to close a new franchisee, recommending locations to be visited, and custom coaching plans for owners, among many other actions.  

“Franchises and multi-location businesses manage hundreds of variables across development, operations, and complex ownership structures, that have consequential outcomes. Generative AI comes at a critical time for our customers who must navigate ever-changing markets and competing constraints while delivering growth to shareholders and exceptional products to consumers,” said Gabby Wong, CEO of FranConnect. “We have spent the better part of the last two years thinking through how we can leverage AI to help our customers fundamentally transform their businesses. Frannie AI™ simplifies the complexity of running a multi-location business by surfacing what truly matters—whether it’s pinpointing your next high-performing location or identifying unit-level challenges before they impact revenue and autonomously recommending actions that will improve business results.” 

“We are lucky to have some of the best minds in the industry focused on AI. Last year, we carved out a team of analysts, engineers, and AI specialists to focus on innovating with AI, both for our internal operations and for our end market. Frannie AI™ is one of the successful projects arising out of this initiative, and we are thrilled to announce its launch,” said Wong. 

“General purpose generative AI models by themselves cannot replicate what FranConnect delivers,” said Jaffrey Ali, CPO and Head of Innovation at FranConnect. “Frannie AI™ is architected on a proprietary franchise data model refined through years of deep domain training and based on the breadth of our reach in the market. This enables a level of system-wide intelligence that we are uniquely positioned to provide.” 

In the future, Frannie AI™ will have the capability to be a completely autonomous set of agents that can analyze, build, and execute key business actions to drive improved productivity and scale for multi-location businesses. 

Frannie AI™ is now available as a subscription for any FranConnect customer. To learn more about this exciting solution and how it can revolutionize your business, visit frannieai.com or contact your account manager.  

See Frannie AI in Action  

Experience Frannie AI™ firsthand at the International Franchise Association (IFA) Annual Convention in Las Vegas, February 10–13, 2025. Join FranConnect for a live demonstration and discover how Frannie AI™ is reshaping the future of franchise and multi-location management. 

About FranConnect   

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For over 20 years, the FranConnect platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as SPARC/Authentic Brands (Forever 21), Tropical Smoothie Café, Authority Brands, and Papa John’s rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada.

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