Franchise Sales
The Quick Response Advantage: Transforming Leads into Opportunities
In the competitive world of business, every second counts. Research shows that 86% of franchise deals close when the lead is contacted within four…
Unlocking the Secrets to Multi-Unit Franchise Success
The surge in multi-unit franchise sales presents opportunities and challenges. This trend highlights the need for franchisees to acquire essential skills, including strategic management…
Franchise Value Proposition: How to Define What Makes Your Brand Worth Choosing
Learn how to define a franchise value proposition that attracts the right candidates by clarifying the operating model, support, economics, brand strengths and franchisee…
LinkedIn for Franchise Development: How to Attract the Right Candidates
Learn how franchisors can use LinkedIn to build credibility, reach qualified franchise candidates, support thought leadership and connect social engagement to the development funnel.
How to Generate More Qualified Franchise Leads
Improve franchise lead quality with clearer targeting, stronger candidate education, better source measurement, faster follow-up and qualification criteria aligned to franchisee fit.
Franchise Sales Index Mid-Year Update: Key Benchmarks & Trends
Review key mid-year Franchise Sales Index findings on lead generation, conversion, development performance and the market trends affecting franchise growth.