Kelsey Smith
Franchise Lead Generation: 5 Development Tactics to Increase Qualified Leads
Use five franchise development tactics to improve lead quality, strengthen targeting and create more qualified opportunities for the sales pipeline.
Franchise Buyer Personas: How to Define Your Ideal Franchise Candidate
Build stronger franchise buyer personas using real franchisee and candidate data. Learn how to define fit, motivations, financial readiness, operating experience and messaging so…
Millennials in Franchising: To Be or Not To Be
Millennials in franchising – it’s going to be. The time is now to focus your franchise marketing efforts to millennials. Click to learn why…
Franchise Management Software: What “Franchising Built-In” Means
Learn what FranConnect means by “Franchising Built-In” and how franchise-specific software connects development, operations, training, royalties and performance across the lifecycle.
Franchisee Engagement Analytics: 3 Steps Using Real-Time Data
Learn how franchisors can use real-time analytics to identify engagement patterns, focus support and turn franchisee performance data into more effective action.
Franchise Unit Economics: How Better Data Improves Location Performance
Learn how franchisors can improve unit economics by connecting revenue, royalties, training, compliance, field operations and performance data to identify why locations vary and…
