Here are 10 franchise sales tips from leaders in franchise development at The Dwyer Group, 7-Eleven, Wild Birds Unlimited, and more.
1. Brandon Haire, The Dwyer Group
Brandon Haire, SVP of Development at The Dwyer Group, reminds us that knowing is key. Don’t let yourself be in the dark.
2. Cynthia Schick, Apple Spice
Cynthia Schick, Senior Business Development Manager at Apple Spice Box Lunch Delivery & Catering, says creating credibility is key.
3. Danielle Wright Kimble, Costa Vida
Danielle Wright Kimble, National Franchise Sales Director at Costa Vida, reminds us that leads come from sources other than websites and portals.
4. Ed James, 7-Eleven
Ed James, Franchisee Recruiting Specialist at 7-Eleven, highlights the benefits of networking.
5. Mark Lindquist, Culver’s
Mark Lindquist, Franchise Development Manager at Culver’s, says transparency is important when talking to franchise candidates.
6. Bruce Matters, Coastal Caretakers
Bruce Matters, CEO of Coastal Caretakers, uses all available avenues for franchise development.
7. Jason Revere, Honest Abe Roofing
Jason Revere, VP of Business Development at Honest Abe Roofing Franchise, Inc., reminds us of the importance and effectiveness of referrals.
8. Ed Teixeira, Franchise Grade
Ed Teixeira, COO of Franchise Grade, suggests having franchise candidates submit business plans to gain a better understanding of the candidate’s knowledge.
9. Jonathan Weathington, Shuckin’ Shack
Jonathan Weathington, CEO of Shuckin’ Shack Franchising, LLC, says honesty and transparency set the stage for success.
10. Paul Pickett, Wild Birds Unlimited
Paul Pickett, Chief Development Officer of Wild Birds Unlimited, says franchisee brand ambassadors are effective for lead generation.
Using multiple avenues for lead generation is important, and your franchise recruitment website is a critical driver of inquiries and applications.
