Franchise Best Practices
The Future of Franchise Operations: Insights from Five Decades in the Trenches
Written by Guest Writer Keith Gerson, CFE – President & CEO of Gerson Advisory Services When I first started franchising in the early ’70s,…
2023 Franchise Sales Index: Navigating Growth and Challenges in a Dynamic Market
The franchise industry showed significant resilience and change in the period covered by FranConnect’s 2023 Franchise Sales Index. The report analyzed anonymized customer data…
Franchise Technology Adoption: How to Build a Scalable Tech Stack
Learn how franchise systems use cloud platforms, CRM, AI, analytics and connected workflows to improve collaboration, automate work and scale with greater consistency.
Franchise Territory Mapping: How to Plan Markets for Sustainable Growth
Learn how franchise territory mapping helps brands define market areas, evaluate whitespace, reduce channel conflict and communicate territory strategy clearly to candidates and franchisees.
Using Stock Images in Your Franchise’s Branding: Yay or Nay?
Visit any sales website, and you likely won’t have to look long to find a stock photo showing satisfied customers or an appealing display.…
Google Business Profiles for Franchise Locations: Local SEO Guide
Learn how franchisors can use Google Business Profiles across locations to strengthen local visibility, improve search presence and support consistent franchise marketing.
