Expanding and optimizing your salon or spa is easy with help from FranConnect. Our user-friendly, cloud-based platform enables you to manage your locations, improve communication and streamline your operations. Discover how our all-in-one business management software can enhance your operations, growth and revenue opportunities.
How Our Management Tools for Spas and Salons Can Help Your Business
Whether your brand is emerging or your company has been well-established for some time, you can find the franchising and multi-location solutions you need with our innovative platform.
Our intuitive management software enables you to:
Facilitate collaboration: FranConnect helps clarify communication and information-sharing practices so all departments in your company understand and work towards business goals together.
Ensure consistency: Our cloud-based platform enables you to create and promote brand standards across your franchise to strengthen your brand, franchisees and customer base.
Improve marketing: Discover new markets, improve localized ad campaigns and enhance your marketing efforts with data insights and organization from FranConnect.
Centralize data: Our software brings all your data into a single location to increase visibility and improve decision-making.
Encourage engagement: FranConnect allows you to engage franchisees in collective growth efforts, resulting in greater coordination, customer satisfaction and revenue increases.
Drive expansion: Our franchise management platform enables you to focus on expansion efforts by providing the data insights, organization and communication clarity your growth and scalability efforts require.
Why Trust FranConnect's Software for Your Salon or Spa
We’ve created growth and operational success for over 1,500 brands across multiple industries, including within the health and wellness industry. We’ve worked with leading brands such as Massage Envy and Hand & Stone to improve communication, enhance processes and drive revenue.
We have offices all around the globe, with headquarters in Virginia. Since 2000, we’ve helped franchises worldwide scale their growth and operate with better organization and efficiency. Browse our success stories to learn more about our capabilities and the benefits we offer.
Learn why FranConnect customers grow 44% faster and outperform their competitors
Andrew Jackson
Chief Technology Officer
As CTO, Andrew is responsible for Product Architecture, Development and Deployment at FranConnect. Andrew has 30+ years’ experience leading global teams delivering highly scalable SaaS solutions for Telecoms, Media and Payments businesses. Prior to joining FranConnect, Andrew was CTO at Arterra Mobility; he has also held leadership positions at Synchronoss and Neustar.
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Lorena Garcia
Senior Vice President of Marketing
As SVP of Marketing, Lorena Garcia is responsible for the entire end-to-end marketing function at FranConnect, including driving growth through innovative and scalable practices in account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship. Previously, Lorena led go-to-market teams and demand generation at technology companies including Level Access, Hobsons, Vonage and iCore Networks.
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Paul Sharpe
General Manager A/NZ
As the General Manager of Australia/New Zealand (ANZ), Paul is responsible for all go-to-market activities for FranConnect in ANZ, including strategy, sales, customer success and the continued growth of all FranConnect product lines in ANZ. He has held senior leadership roles at Nexon, IBM, Samsung, and NTT Ltd, with extensive experience leading sales, product, and marketing teams. t, and marketing teams. As the General Manager of Australia/New Zealand (ANZ), Paul is responsible for all go-to-market activities for FranConnect in ANZ, including strategy, sales, customer success and the continued growth of all FranConnect product lines in ANZ.
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Stephanie Opoku
Senior Vice President of People
Stephanie oversees the global people operations across multiple countries including the US, Canada, India, Australia, and Colombia. Over the last five years, Stephanie has led the notable journey of building a solid foundation that supports our hardworking employees. She has successfully built programs that improve employee engagement and efficiency to ensure that FranConnect is a company of choice for top talent. Prior to joining FranConnect, Stephanie started and spent most of her HR career working for a leading tax publisher.
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Vikram Raj
Senior Vice President of Products and Solutions Engineering
Vikram Raj has over 15 years of experience in franchise and multi-location management software. As the Senior Vice President of Products & Sales Engineering at FranConnect, he drives the product roadmap by combining industry insight with customer feedback to foster continuous innovation. His responsibilities include leading cross-functional teams to align product priorities with market trends, guiding clients in evaluating technical solutions, and demonstrating the measurable value FranConnect’s platform provides. During his tenure at FranConnect, Vikram has led the release of new products and offerings that increased user adoption and contributed to double-digit annual revenue growth. He emphasizes data-driven decision-making, transparent collaboration, and a strong focus on measurable results—approaches that have strengthened FranConnect’s market position and delivered sustained value to its growing global customer base.
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Adam Walton
Chief Customer Officer
As Chief Customer Officer, Adam leads FranConnect’s customer success, professional services, and support teams, driving strategic initiatives that maximize customer value and long-term growth. With over 30 years of experience in B2B SaaS, Adam brings a cross-functional leadership approach shaped by roles across Customer, Product, Operations, and Sales.
Adam has held key executive positions at high-growth technology companies including CallMiner and most recently Cresta, where he helped scale customer experience and AI-driven solutions for enterprise clients. His leadership is grounded in a deep commitment to customer outcomes, with Net Retention as his guiding metric. Adam is passionate about building customer-first cultures and delivering innovative solutions that unlock measurable impact.
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Charlie Zhang
Chief Financial Officer & Chief Operating Officer
As CFO & COO, Charlie Zhang plays a pivotal role in aligning FranConnect’s financial strategy with its operational execution. He is responsible for driving fiscal discipline while enabling scalable growth and innovation across the organization. Charlie’s dual leadership ensures that the company remains agile and resilient as it expands its footprint in the franchise and multi-location technology space.
Charlie brings a wealth of experience in financial strategy, corporate development, and operational leadership, with a background spanning investment banking, private equity, and technology. Prior to joining FranConnect, he served as CFO of ION Analytics, where he led global financial operations for a data and software company serving capital markets.
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Mark Calvillo
Chief Product Officer
As Chief Product Officer, Mark Calvillo is responsible for shaping FranConnect’s product vision and translating it into a strategic roadmap that delivers measurable impact for customers. His leadership will focus on evolving the platform in alignment with market needs, driving innovation, and ensuring product excellence across the board.
Mark brings over two decades of experience in product leadership, most recently at Restaurant365. Known for his customer-first mindset and ability to turn insights into scalable solutions, Mark will guide FranConnect’s product strategy to support growth and deepen value for franchise and multi-location businesses.
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Ayron McLochlin
Chief Revenue Officer
As Chief Revenue Officer, Ayron McLochlin leads FranConnect’s global go‑to‑market and revenue organization. He is responsible for driving new customer acquisition, accelerating customer expansion, developing new markets, and overseeing pre‑sales consulting and revenue operations to support FranConnect’s continued year‑over‑year growth.
With more than 15 years of leadership experience in enterprise software, SaaS, and technology‑enabled services—and over a decade working with Private Equity–backed companies across Vista Equity Partners, K1, and MidOcean Partners—Ayron brings a proven track record of scaling organizations ranging from $10M to $600M in revenue. Known for his ability to transform commercial teams, he specializes in building high‑performing sales, marketing, customer success, and RevOps functions that create predictable and repeatable growth
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Ali Muskett
Chief of Staff
As Chief of Staff, Ali Muskett serves as a strategic partner to the CEO and CFO/COO, supporting critical cross-functional initiatives that advance FranConnect's key organizational priorities. She coordinates high-impact projects spanning multiple departments, ensures organizational alignment, and translates strategic vision into executable plans while maintaining accountability across initiatives.
Ali brings over five years of experience in the franchising space, having worked directly with hundreds of franchisors throughout her career. Her background includes leading high-performing sales teams and executing strategic initiatives that drive measurable results. Known for her ability to align cross-functional teams and support execution, Ali combines franchise industry expertise with strong leadership skills to help accelerate FranConnect's growth and operational excellence.
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