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Events / FLDC 2026

FranConnect at FLDC 2026

Move the Franchise Development Lifecycle Forward

October 5–8, 2026 · InterContinental Buckhead Atlanta · Atlanta, GA · Visit FranConnect at Table #35

FLDC 2026 is built around the complete franchise development lifecycle, from the moment a prospect enters the funnel through recruitment, real estate, construction, onboarding and opening.

Meet the FranConnect Team

Connect with us at FLDC

Schedule time directly with the FranConnect representatives attending the show.

Why Attend FLDC?

Franchise development is no longer just a sales function. Growth depends on how well recruitment, qualification, site selection, construction, onboarding and opening work together. FLDC is designed specifically around that full lifecycle.

Recruitment & Sales

Improve candidate engagement, pipeline visibility and conversion across the franchise development process.

Real Estate & Build-Out

Connect site selection, construction and milestone accountability so openings stay on track.

Onboarding & Opening

Bridge the gap between signed agreement and operational readiness with repeatable opening workflows.

FLDC Happy Hour

Join FranConnect for Happy Hour at Ruth’s Chris Steak House

Take a break after the conference and connect with the FranConnect team over drinks, hors d’oeuvres, and conversation in Buckhead.

Entrance to Ruth’s Chris Steak House in Atlanta Buckhead

RSVP Details

Date: October 7, 2026
Time: 7:15 PM to 9:30 PM
Location: Ruth’s Chris Steak House – Atlanta Buckhead
Address: 3285 Peachtree Rd NE, at the Embassy Suites, Atlanta, GA 30305
Phone: (404) 365-0660

  • Open bar
  • Heavy hors d’oeuvres
  • Great conversation and networking

FranConnect Speaking Session

See FranConnect on Stage at FLDC

Join Mark Calvillo, FranConnect Chief Product Officer, for a data-driven look at the franchise development metrics shaping the market right now.

Mark Calvillo, Chief Product Officer at FranConnect

Mark Calvillo

Chief Product Officer

Wednesday, October 7 · 9:30–10:00 AM EDT · 30 minutes

Today’s Franchise Development Stats

This data-driven session delivers a current snapshot of franchise development activity across the industry, walking through the KPIs and market indicators that matter most right now — from lead volumes and conversion rates to cost-per-awarded-franchise benchmarks, broker activity, discovery day performance, and SNO rates. Rather than a recitation of statistics, it’s a guided interpretation of what the data means for how you allocate budget, structure your team, and make the case for your development strategy, so you leave with a sharper sense of where your numbers stack up against the competitive landscape.

One Lifecycle, Connected End to End

Lead to Candidate

Understand where prospects come from, how they progress and where engagement breaks down.

Candidate to Agreement

Give development teams a consistent process for qualification, coaching and next steps.

Agreement to Opening

Track site, construction, training and readiness milestones with clear ownership.

Opening to Performance

Connect new-unit growth to operations, training and performance after the doors open.

Conference Location

InterContinental Buckhead Atlanta
3315 Peachtree Road NE
Atlanta, GA 30326

Why Meet FranConnect at FLDC?

FranConnect connects franchise sales, candidate engagement, opening milestones and post-opening operations in one environment. Meet with our team to see how better visibility across the full development lifecycle can help your brand grow with fewer handoff gaps and less operational friction.

Explore FranConnect growth solutions: Sales · Candidate Coach · Opener · Open Locations Faster

Franchise Sales Index

How does your franchise sales performance compare?

FLDC is about moving the development lifecycle forward. Start with your own numbers. Compare your franchise sales performance against FranConnect’s benchmark data and see where your funnel may be outperforming—or leaving growth on the table.

Benchmark your funnel
See how your sales performance compares.
Find conversion gaps
Identify where candidates may be falling out.
Get your comparison
Enter your information and results to get started.

Compare Your Franchise Sales Performance

Use the interactive Franchise Sales Index comparison to benchmark your results and uncover opportunities across the candidate journey.

Compare My Performance →Takes just a few minutes.