Events / FLDC 2026

FranConnect at FLDC 2026
Move the Franchise Development Lifecycle Forward
FLDC 2026 is built around the complete franchise development lifecycle, from the moment a prospect enters the funnel through recruitment, real estate, construction, onboarding and opening.
Meet the FranConnect Team
Connect with us at FLDC
Schedule time directly with the FranConnect representatives attending the show.





Why Attend FLDC?
Franchise development is no longer just a sales function. Growth depends on how well recruitment, qualification, site selection, construction, onboarding and opening work together. FLDC is designed specifically around that full lifecycle.
Recruitment & Sales
Improve candidate engagement, pipeline visibility and conversion across the franchise development process.
Real Estate & Build-Out
Connect site selection, construction and milestone accountability so openings stay on track.
Onboarding & Opening
Bridge the gap between signed agreement and operational readiness with repeatable opening workflows.
FLDC Happy Hour
Join FranConnect for Happy Hour at Ruth’s Chris Steak House
Take a break after the conference and connect with the FranConnect team over drinks, hors d’oeuvres, and conversation in Buckhead.

RSVP Details
Date: October 7, 2026
Time: 7:15 PM to 9:30 PM
Location: Ruth’s Chris Steak House – Atlanta Buckhead
Address: 3285 Peachtree Rd NE, at the Embassy Suites, Atlanta, GA 30305
Phone: (404) 365-0660
- Open bar
- Heavy hors d’oeuvres
- Great conversation and networking
FranConnect Speaking Session
See FranConnect on Stage at FLDC
Join Mark Calvillo, FranConnect Chief Product Officer, for a data-driven look at the franchise development metrics shaping the market right now.

Mark Calvillo
Chief Product Officer
Wednesday, October 7 · 9:30–10:00 AM EDT · 30 minutes
Today’s Franchise Development Stats
This data-driven session delivers a current snapshot of franchise development activity across the industry, walking through the KPIs and market indicators that matter most right now — from lead volumes and conversion rates to cost-per-awarded-franchise benchmarks, broker activity, discovery day performance, and SNO rates. Rather than a recitation of statistics, it’s a guided interpretation of what the data means for how you allocate budget, structure your team, and make the case for your development strategy, so you leave with a sharper sense of where your numbers stack up against the competitive landscape.
One Lifecycle, Connected End to End
Lead to Candidate
Understand where prospects come from, how they progress and where engagement breaks down.
Candidate to Agreement
Give development teams a consistent process for qualification, coaching and next steps.
Agreement to Opening
Track site, construction, training and readiness milestones with clear ownership.
Opening to Performance
Connect new-unit growth to operations, training and performance after the doors open.
Conference Location
InterContinental Buckhead Atlanta
3315 Peachtree Road NE
Atlanta, GA 30326
Why Meet FranConnect at FLDC?
FranConnect connects franchise sales, candidate engagement, opening milestones and post-opening operations in one environment. Meet with our team to see how better visibility across the full development lifecycle can help your brand grow with fewer handoff gaps and less operational friction.
Franchise Sales Index
How does your franchise sales performance compare?
FLDC is about moving the development lifecycle forward. Start with your own numbers. Compare your franchise sales performance against FranConnect’s benchmark data and see where your funnel may be outperforming—or leaving growth on the table.
See how your sales performance compares.
Identify where candidates may be falling out.
Enter your information and results to get started.
Compare Your Franchise Sales Performance
Use the interactive Franchise Sales Index comparison to benchmark your results and uncover opportunities across the candidate journey.
Compare My Performance →Takes just a few minutes.Book a Meeting with FranConnect
Tell us a little about yourself and our team will follow up to coordinate a time.


