About FranConnect

FranConnect is dedicated to helping multi-location business leaders scale their growth, operate efficiently and optimize unit-level performance across their locations.

Discover FranConnect

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For over 20 years, the FranConnect platform has served as the sales, operations, and marketing backbone for over 1500 brands and 350,000 units worldwide. These brands rely on FranConnect to expand locations, streamline unit operations, enhance collaboration across the network of locations, and improve profitability. FranConnect’s customers are some of the most iconic and recognized brands in the industry, including SPARC/Authentic Brands (Forever 21), Tropical Smoothie Café, Authority Brands, and Papa Johns. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada. For more information on FranConnect, visit www.franconnect.com.

FranConnect is the leading franchise management software provider

Meet Our
Executive Team

Chief Executive Officer

Gabby Wong

BIO

Gabby Wong

Chief Executive Officer

Gabby Wong is an accomplished industry veteran with over 25 years of experience in positioning SaaS businesses for high-growth, customer success, and product innovation. Gabby has held successive leadership roles within FranConnect, joining first as FranConnect’s EVP of Operations in 2016 and was promoted to CEO in 2018. Under her leadership, FranConnect has grown to be the leading SaaS provider of franchise management and growth solutions to the franchise market with over 300 employees globally and serving as the Sales, Operations, and Marketing backbone for over 1500 brands and 350,000 franchise units worldwide. Prior to FranConnect, Gabby held executive leadership positions with worldwide operating roles at successful DC and Mid-Atlantic-based private equity-backed ventures, including Primavera Systems (now Oracle), Trusted Computer Solutions (now ForcePoint), Vovici (now Verint Systems), and Clarabridge.

Chief Financial Officer

Andy Volkmann

BIO

Andy Volkmann

Chief Financial Officer

An entrepreneurial executive with experience across many industries including software, robotics, internet marketing, computer hardware, semiconductor, solar, food manufacturing, web retailing, and mail order.

Andy also has diverse operational experience from early stage start up to mature, publicly traded companies with some of the fastest growing and most recognized brands in the world including Hitachi, National Semiconductor, Netscape, Tellme Networks and MinuteKey.

Chief Operating Officer

Ian Walsh

BIO

Ian Walsh

Chief Operating Officer

As COO, Ian Walsh is responsible for Strategy and Commercialization, Professional Services, Customer Success and Partners at FranConnect. Ian is an accomplished B2B executive with a track record of driving results at companies including CEB/Gartner, Software AG, SAP, MicroStrategy and CARTO. He is passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.

Chief Revenue Officer

Austen Asadorian

BIO

Austen Asadorian

Chief Revenue Officer

Asadorian is an accomplished sales and operations leader with over 15 years of experience working in the hospitality, restaurant, and retail sectors with some of the largest multi-unit operators in world. He previously served as the Senior Vice President of Sales at SevenRooms, the leading global provider of reservations and guest experience software. At SevenRooms, Asadorian was responsible for North America Sales, Global Key Accounts, and Partnerships, where he achieved triple digit growth under his leadership. Prior to joining SevenRooms, Austen held senior management positions at Peloton and Hillstone Restaurant Group.

Chief Technology Officer

Andrew Jackson

BIO

Andrew Jackson

Chief Technology Officer

As CTO, Andrew Jackson is responsible for Product Architecture, Development and Deployment at FranConnect. Andrew has 30+ years’ experience leading global teams delivering highly scalable SaaS solutions for Telecoms, Media and Payments businesses. Prior to joining FranConnect, Andrew was CTO at Arterra Mobility; he has also held leadership positions at Synchronoss and Neustar. Andrew has an honors degree in Computer Science with Mathematics from the University of Bristol.

Chief Product Officer

Jaffrey Ali

BIO

Jaffrey Ali

Chief Product Officer

With 20 years of technology product leadership, Jaffrey utilizes lean start-up principles to create highly differentiated product offerings. His work with Red Herring 100 winning firms and Gartner Magic Quadrant leaders has resulted in top-tier VC funding. Jaffrey has a degree in Economics (University of Texas) and a master’s degree in international economics (University of North Carolina).

Senior Vice President of Marketing

Lorena Garcia

BIO

Lorena Garcia

Senior Vice President of Marketing

As SVP of Marketing, Lorena Garcia is responsible for the entire end-to-end marketing function at FranConnect, including driving growth through innovative and scalable practices in account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship. Lorena is an accomplished SaaS industry veteran with over 20 years of experience in developing strategic plans and innovative multi-channel marketing programs that build market presence, expand brand recognition, increase customer retention, and drive direct and channel revenue growth for enterprise SaaS companies.  Previously, Lorena led go-to-market teams and demand generation at technology companies including Level Access, Hobsons, Vonage and iCore Networks. Lorena’s exceptional track record of success building ROI-focused marketing programs has led her to be recognized as a Star CMO by DCA Live in 2020 and 2021. She holds a Bachelor’s of Science in Business Administration from the American University.

General Manager A/NZ

Paul Sharpe

BIO

Paul Sharpe

General Manager A/NZ

Paul Sharpe is a creative business and sales leader with demonstrated capability in transforming and building high-performing teams within the B2B Information Technology Services sector.  He has held senior leadership roles at Nexon, IBM, Samsung, and NTT Ltd, with extensive experience leading sales, product, and marketing teams.  As the General Manager of Australia/New Zealand (ANZ), Paul is responsible for all go-to-market activities for FranConnect in ANZ, including strategy, sales, customer success and the continued growth of all FranConnect product lines in ANZ. 

Senior Vice President of People

Stephanie Opoku

BIO

Stephanie Opoku

Senior Vice President of People

Stephanie Opoku is a dynamic HR leader with 15 years of experience creating and managing talent and people programs. Stephanie oversees the global people operations across multiple countries including the US, Canada, India, Australia, and Colombia. Over the last five years, Stephanie has led the notable journey of building a solid foundation that supports our hardworking employees. She has successfully built programs that improve employee engagement and efficiency to ensure that FranConnect is a company of choice for top talent. Prior to joining FranConnect, Stephanie started and spent most of her HR career working for a leading tax publisher. There, she grew tremendously in her career, progressing into higher-level roles throughout her 10-year tenure. She is a true “champion” both for the organization and the employees that she supports.

Stephanie has a bachelor’s degree in business management and a CP-SHRM Certification. When she is not building people-programs, she is cheering for her son on the soccer field. Her favorite place in the world is on the beach (any beach will work). She loves watching crime shows and playing Uno or other board games with her family.

Chief of Staff

Trevor Anthony

BIO

Trevor Anthony

Chief of Staff

Trevor Anthony is a trusted advisor to executives and board members, specializing in financial operations, planning, and forecasting in private equity backed software companies. As Chief of Staff, Trevor leads the detailed planning, cross-functional coordination, and management of key strategic initiatives. Previously, he was the Sr. Director of Finance and Chief of Staff at NetDocuments, where he led strategic planning, M&A activities, and FP&A. Prior to that, Trevor held various finance positions at Owlet Baby Care, Ivanti Software, and IndustryPro M&A Advisors. Trevor holds a Bachelor of Science in Business Management from Brigham Young University.

Our Values

Our values serve as the foundation for how we operate and underpin our
actions. Check them out.

Be Your Bold Self

Be Your Bold Self

Be Your Bold Self

It takes courage and conviction in yourself to build a business. It’s not for the faint of heart. We can’t be afraid to make mistakes and be true to who we are. So, bring your fierce self to FranConnect every day. Moonwalk. Do magic tricks. Sing opera if you want. Just be you and own it.

Fanatical Customer Experience

Fanatical Customer Experience

Fanatical Customer Experience

“Meh” is never a good thing. We want superfans. We want you to do business with us because you love us, not because you have to. Our singular focus is to create shared experiences that are meaningful to our customers. Let’s strive to create a FranConnect Fandom.

Everything We Do Impacts Everything We Do

Everything We Do Impacts Everything We Do

Everything We Do Impacts Everything We Do

Scaling innovation requires systems-thinking. No decision we make is singular. Everything we do, from the smallest of actions to the most strategic decisions, is connected and impact the success of our products, our customers, our people, and our business.

Get Grit

Get Grit

Get Grit

Growing a business requires being “on point” all of the time. Often, we are asked to solve hard problems with no good options. It takes hard-work, determination, precision and speed. We should dig so deep that we kick-up dust along the way. Let’s get gritty.

The Ride is as Important as the Race

The Ride is as Important as the Race

The Ride is as Important as the Race

It’s not about reaching the finish line – it’s about reaching for the finish line. How you get there is as important as what you actually achieve. Top athletes perform at-scale by breathing through their eyelids and seeing from behind. They use their senses to continuously learn, grow, and calibrate. So, get your ride on. Boom.