About FranConnect

FranConnect is dedicated to helping Franchise business leaders scale their growth, operate efficiently and optimize unit-level performance across their franchise systems.

Discover FranConnect

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 800 brands worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations. For more information on FranConnect, visit www.franconnect.com.

FranConnect is the leading franchise management software provider

Meet Our
Executive Team

Chief Executive Officer

Gabby Wong

BIO

Gabby Wong

Chief Executive Officer

Gabby Wong is an accomplished industry veteran with over 25 years’ experience in positioning SaaS businesses for high-growth, customer success and innovation. Her experience includes executive leadership roles with Primavera Systems (now Oracle), Trusted Computer Solutions (now ForcePoint). Vovici (now Verint), and Clarabridge. Gabby joined FranConnect in 2016 as EVP of Global Operaions. In 2019, Gabby was appointed as CEO.

Chief Financial Officer

Andy Volkmann

BIO

Andy Volkmann

Chief Financial Officer

An entrepreneurial executive with experience across many industries including software, robotics, internet marketing, computer hardware, semiconductor, solar, food manufacturing, web retailing, and mail order.

Andy also has diverse operational experience from early stage start up to mature, publicly traded companies with some of the fastest growing and most recognized brands in the world including, Hitachi, National Semiconductor, Netscape, Tellme Networks and MinuteKey.

President of Franchise Operations

Keith Gerson

BIO

Keith Gerson

President of Franchise Operations

Keith has over 45 years of executive level expertise creating and building leading franchise systems. A highly respected thought leader, Keith works closely with many of FranConnect’s Customers Executive Teams. His books, webinars and keynote addresses have created a large following. His latest book, The Franchise Book of Mentors, was released in September 2019.

Chief Technology Officer

Andrew Jackson

BIO

Andrew Jackson

Chief Technology Officer

As CTO, Andrew Jackson is responsible for Product Architecture, Development and Deployment at FranConnect. Andrew has 30+ years’ experience leading global teams delivering highly scalable SaaS solutions for Telecoms, Media nad Payments businesses. Prior to joining FranConnect, Andrew was CTO at Arterra Mobility; he has also held leadership positions at Synchronoss and Neustar. Andrew has an honors degree in Computer Science with Mathematics from the University of Bristol.

Chief Product Officer

Jaffrey Ali

BIO

Jaffrey Ali

Chief Product Officer

With 20 years of technology product leadership, Jaffrey utilizes lean start-up principles to create highly differentiated product offerings. His work with Red Herring 100 winning firms and Gartner Magic Quadrant leaders has resulted in top-tier VC funding. Jaffrey has a degree in Economics (University of Texas) and a master’s degree in international economics (University of No. Carolina).

Senior Vice President, Sales

Mike Farley

BIO

Mike Farley

Senior Vice President, Sales

Senior Vice President, Sales
Mike Farley has more than 15 years of sales leadership experience in high-growth companies. Previously, Mike served as VP of Sales at Knowland, a technology innovator for the hospitality industry, and at All Traffic Solutions, an IoT/SaaS company in the transportation management space. Mike also held sales management positions with Vocus (Now Cision) and the Washington Redskins. Mike has an MBA and a B.S. in Marketing and Corporate strategy from the University of Maryland.

Senior Vice President, Marketing

Ian Walsh

BIO

Ian Walsh

Senior Vice President, Marketing

Ian leads Marketing at FranConnect. He is an accomplished B2B Marketing executive with a track record of driving results at companies including CEB/Gartner, SAP, Software AG, MicroStrategy, CARTO and TrackMaven. He‘s passionate about fostering talent while achieving business objectives, and loves to implement data-driven strategies. He holds a Bachelor’s of Science in Business Administration from the University of North Carolina.

Our Values

Our values serve as the foundation for how we operate and underpin our
actions. Check them out.

Be Your Bold Self

Be Your Bold Self

Be Your Bold Self

It takes courage and conviction in yourself to build a business. It’s not for the faint of heart. We can’t be afraid to make mistakes and be true to who we are. So bring your fierce self to FranConnect every day. Moonwalk. Do magic tricks. Sing opera if you want.

Fanatical Customer Experience

Fanatical Customer Experience

Fanatical Customer Experience

“Meh” is never a good thing. We want superfans. We want you to do business with us because you love us, not because you have to. Our singular focus is to create shared experiences that are meaningful to our customers. Let’s strive to create a FranConnect Fandom.

Everything We Do Impacts Everything We Do

Everything We Do Impacts Everything We Do

Everything We Do Impacts Everything We Do

Scaling innovation requires systems-thinking. No decision we make is singular. Everything we do, from the smallest of actions to the most strategic decisions, is connected and impact the success of our products, our customers, our people, and our business.

Get Grit

Get Grit

Get Grit

Growing a business requires being “on point” all of the time. Often, we are asked to solve hard problems with no good options. It takes hard-work, determination, precision and speed. We should dig so deep that we kick-up dust along the way. Let’s get gritty.

The Ride is as Important as the Race

The Ride is as Important as the Race

The Ride is as Important as the Race

It’s not about reaching the finish line – it’s about reaching for the finish line. How you get there is as important as what you actually achieve. Top athletes perform at-scale by breathing through their eyelids and seeing from behind. They use their senses to continuously learn, grow, and calibrate. So, get your ride on. Boom.