Franchise Management, CRM and
Optimization Platform

Optimize takes technology for franchisors to a new level. I've never seen technology create alignment and accountability like Optimize does. It's an opportunity for franchisors to harness all their data and horsepower to create an actionable plan specific to a single unit or multiple units in a market to drive profitability. Optimize creates an environment for collaboration and a constant feedback loop like nothing else can. It really has the potential to change the game.

Everyone talks about the importance of unit-level economics, but what they should be focused on is unit-level success, which is driven by profitability. Franchisors first have to hold themselves accountable to achieve their benchmark of unit-level success in order to hold the franchisee accountable. Optimize is an integral part of how franchisors achieve that accountability. It's the only platform you need to grow your franchise system.

Optimize helps franchisors measure franchisee performance in real time and notifies both support staff and franchisees of areas of concern, along with descriptors of the most probable causes and a recommended action plan. This tool will help the franchisor standardize and elevate its field support from one of 'compliance' to one of real tactical and strategic value, forcing both the franchisee and support team to address problem areas as they occur. Optimize is going to be a game changer for franchisors.