2020 brought many unexpected challenges for franchise brands. How did those challenges impact franchise sales? While franchise leads were down year to date, deals increased — indicating that while there were fewer leads, they were often higher-quality leads.
The original version of this article included an infographic breaking down how franchise sales changed over the course of the year and what franchise brands could do to take advantage of the leads that came their way. That infographic was hosted on a legacy external HubSpot asset and is no longer available in the staging Media Library, so the broken dependency has been removed.
For the complete historical analysis, see the 2020 Franchise Sales Index.
