Strategic partnerships and increased adoption of the operations platform fueled FranConnect’s record first half of 2021.
HERNDON, Va. — July 15, 2021 — FranConnect announced its highest-ever revenue growth and customer-acquisition rate for the first half of 2021. The company added or expanded relationships with more than 100 franchise brands and multi-location businesses spanning more than 35,000 locations.
“Throughout the challenges of the last year, we worked closely with our customers and the market to help us sharpen our view on the broader technology needs of the franchising ecosystem,” said Gabby Wong, CEO of FranConnect.
Technology Innovations
- Automated electronic-signature capability for Franchise Disclosure Documents.
- Board-level dashboards and analytics covering franchise development from lead source through unit onboarding.
- Expanded use of AI to support lead generation and sales effectiveness.
- More granular opening workflows and task management.
- Broker-management support for measuring and improving franchise referral consultant performance.
Strategic Partnerships and Growth
FranConnect’s momentum also reflected the acquisition of FranchiseBlast, the launch of a Consulting Alliance Partnership Program with Franchise Performance Group, MSA Worldwide, iFranchise Group, and FranNet, and team growth of nearly 20% across Customer Support, Engineering, and Product Management.
Paris Baguette, an international bakery brand with more than 4,000 locations worldwide, was highlighted as a customer growth example.
“With the help of FranConnect’s outreach and lead nurture programs, we closed 25 deals in the first quarter alone and added 28 more in April,” said Mark Mele, Chief Development Officer for Paris Baguette. “The support of FranConnect’s robust platform in all areas of our business has made the difference in our success.”
About FranConnect
FranConnect provides franchise management software supporting development, operations, performance, and growth across multi-location brands.
