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FranConnect Expands Global Presence, Launching in Australia & APAC, and appointment of General Manager, A/NZ

A woman views a desktop that discusses FranConnect's Global Prescence

SYDNEY — May 24, 2023 — FranConnect announced its expansion into Australia, New Zealand, and the broader APAC market, extending its global footprint following the acquisition of World Manager.

A central part of the expansion was the appointment of Paul Sharpe as General Manager, A/NZ. Sharpe joined the executive management team with responsibility for go-to-market strategy, sales, customer success, and growth of FranConnect product lines across the region.

“Australia has a significant franchise and multi-location sector with tremendous potential for growth,” said Gabby Wong, CEO of FranConnect. “Along with our World Manager acquisition, we are thrilled to bring FranConnect’s franchise and multi-location management solutions to Australian franchisors and businesses.”

Before joining FranConnect, Sharpe held senior leadership roles at Nexon, IBM, Samsung, and NTT, with experience spanning sales, product, marketing, business operations, transformation, and acquisition integration.

Supporting Franchise and Multi-Location Businesses Across APAC

FranConnect’s platform supports franchise and multi-location businesses across onboarding and training, operations and compliance, lead generation, performance analytics, and other lifecycle processes.

At the time of the announcement, customers in Australia included brands such as Nike, Billabong, Domino’s, Nando’s, Gloria Jean’s Coffees, Hungry Jack’s, and Ben & Jerry’s.

“FranConnect understands the unique challenges faced by franchisors and multi-location businesses in Australia,” said Sharpe. “Our goal is to empower businesses with the right tools and resources to navigate those challenges successfully.”

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Kelsey Smith Director of Digital Marketing
Kelsey Smith is a digital marketing leader specializing in B2B SaaS, AI search optimization, SEO, and demand generation. He helps organizations leverage AI, data, and marketing technology to accelerate growth and deliver measurable business results.
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