Ali joined FranConnect’s leadership team with a vision to strengthen and evolve the franchise-software platform.
FranConnect announced the hiring of Jaffrey Ali as Vice President of Product Strategy and Management as part of its plan to accelerate product innovation.
“In the past few months, we embarked upon an extensive growth strategy discussion to further extend FranConnect’s role as the leading innovator in franchise technology. To fulfill this vision and extend our footprint, we are excited to welcome Jaffrey to our team,” said Gabby Wong. “Jaffrey has an excellent background in both analytics and technology solutions and truly understands the product technology market from a strategy perspective.”
The legacy leadership image used in the original announcement was hosted on an external HubSpot asset rather than in staging Media. That dependency has been removed while the announcement remains intact.
Ali brought approximately 20 years of product-management experience across technology companies building mission-critical software for consumer packaged goods, risk management, emergency management, and cybersecurity. Before joining FranConnect, he served as Head of Product Management, Strategy and Marketing for Haystax Technology.
“I see FranConnect as an evolution of the work I’ve done building high-impact software that addresses the needs of certain verticals,” Ali said. “The franchise industry is compelling and home to so much entrepreneurship.”
Ali’s role centered on translating the company vision into a product roadmap, defining concrete milestones, and determining how to invest in the product over time to increase customer value and market traction.
“The FranConnect product has so many uses and so much potential in the franchise industry,” Ali said. “The commitment the company has to itself and its product is inspiring.”
Wong said the company was continuing to evaluate what the market needed from FranConnect and that Ali would play an important role in product-management strategy as new products moved toward market.
