Hospitality and restaurant technology executive Austen Asadorian joined FranConnect as Chief Revenue Officer to help lead the company’s next phase of growth.
HERNDON, Va. — September 27, 2023 — FranConnect announced Asadorian’s appointment to its executive leadership team. He was charged with overseeing the global go-to-market and revenue organization, including new customer acquisition, customer expansion, new market development, pre-sales consulting, and revenue operations.
“Austen’s expertise scaling global sales organizations and significant experience working with hospitality and restaurant technology will take FranConnect to the next phase of growth,” said Gabby Wong, CEO of FranConnect.
Asadorian brought more than 15 years of experience across hospitality, restaurant, and retail technology. He previously served as Senior Vice President of Sales at SevenRooms, where he led North American sales, global key accounts, and partnerships. Earlier roles included leadership positions at Peloton and Hillstone Restaurant Group.
“I am thrilled to take on the role of Chief Revenue Officer at FranConnect,” said Asadorian. “I am deeply committed to utilizing my extensive background in sales, leadership, and operations to accelerate FranConnect’s growth.”
His appointment followed FranConnect’s expansion into Australia, New Zealand, and APAC and the launch of B2B payment capabilities supporting franchise finance teams.
