HERNDON, Va. — October 7, 2025 — FranConnect, a provider of AI-powered sales, operations, and marketing solutions for franchise and multi-location businesses, announced the appointment of Adam Walton as Chief Customer Officer.
Walton was appointed to lead global customer success, professional services, education, and the broader customer-experience strategy, with a focus on increasing customer value and supporting innovation and growth.
“As FranConnect accelerates its global expansion and leads the industry with AI-first innovation, delivering a seamless and impactful customer experience remains central to our mission,” said Gabby Wong, CEO of FranConnect. “Adam’s deep expertise in customer experience and AI position him to elevate FranConnect’s customer engagement strategy and deliver lasting impact across our global customer base.”
Walton brought more than 30 years of experience spanning customer, product, operations, and sales leadership. His prior roles included work at high-growth SaaS companies such as CallMiner and Cresta, where he helped scale AI-enabled customer-engagement platforms.
“I’m honored to join the FranConnect team at such a pivotal moment,” said Walton. “I look forward to partnering with our customers to harness the power of technology and AI to unlock new levels of value, efficiency, and growth.”
His appointment followed a period of AI-focused product expansion that included Frannie AI™, Optik IQ™, FranConnect GO, and Candidate Coach. Walton’s role was designed to connect those capabilities with a stronger end-to-end customer experience from onboarding through long-term value realization.
