Combined with FranConnect’s SaaS platform, FranchiseBlast’s field-management capabilities created a more complete end-to-end franchise operations solution.
HERNDON, Va. — January 19, 2021 — FranConnect announced the acquisition of FranchiseBlast, expanding the platform’s operational-management capabilities from the brand level down to individual franchise units.
FranchiseBlast added field-management capabilities including site audits and self-assessments. Its audit tools were designed to streamline scheduling, execution, analysis, and follow-up while helping brands improve franchisee engagement, unit-level performance, and compliance.
Between field visits, self-assessments gave franchisees another way to monitor execution, brand consistency, and operational standards.
“With FranchiseBlast’s capabilities in field audits, self-assessments, and reach into the unit-level, we saw an enormous opportunity to enhance FranConnect’s enterprise operations and performance management solution,” said Gabby Wong, CEO of FranConnect.
Founded in 2007, FranchiseBlast served more than 100 franchise brands and multi-location businesses across restaurant, retail, and service sectors, including FOCUS Brands, Liberty Tax, Duck Donuts, Best Life Brands, Ballard Brands, Recipe Unlimited, Goldfish Swim School, and ComForCare Home Care.
“We’ve worked extremely hard to build solutions that help our customers achieve greater unit-level performance and are thrilled to join the FranConnect team,” said Jason Kealey, President of FranchiseBlast.
The acquisition gave FranchiseBlast customers access to the broader FranConnect platform while extending FranConnect’s field-operations and performance-management capabilities.
