How does your franchise sales performance compare?
Enter your development metrics and see how your brand compares with FranConnect’s 2025 franchise sales benchmarks.
Build your comparison
Use your last 12 months of franchise development activity.
Conversion comparison
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Conversion quality matters more than lead volume alone.
Use the Index to pressure-test how efficiently your development engine turns demand into signed agreements and openings.
Overall 2025 lead-to-agreement conversion benchmark.
Net unit growth multiple observed for high- versus low-engagement brands.
Sold-but-not-opened units entering 2026 across the benchmark dataset.
Not all leads are equal.
The highest-volume source is not necessarily the highest-converting source.
See which parts of your development performance warrant a closer look.
Talk with a FranConnect expert about conversion, pipeline and opening execution.
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Benchmark methodology: anonymized, opted-in FranConnect platform activity from 2023–2025 across 460+ brands, approximately 3.4 million leads and 33,000+ signed agreements. Benchmarks are informational peer references; results vary by market, brand maturity and execution.