Understanding your benchmark
What does the Franchise Sales Index Comparison Tool measure?
The FranConnect Franchise Sales Index Comparison Tool helps franchise development teams compare sales funnel performance with FranConnect benchmark data. It surfaces differences in candidate conversion, sales velocity and development performance so teams can identify stages of the franchise recruitment process that may have room to improve.
Who should use the Franchise Sales Index?
Franchise executives, development leaders and sales teams can use the comparison to establish a current-state benchmark and focus attention on the candidate-journey stages that most affect growth.
How should the benchmark be used?
Use the comparison as a diagnostic starting point rather than a guarantee of future results. Interpret it alongside your brand’s candidate quality, lead sources, sales process, market conditions and development strategy.
How does your franchise sales performance compare?
Enter your development metrics and see how your brand compares with FranConnect’s 2025 franchise sales benchmarks.
Build your comparison
Use your last 12 months of franchise development activity.
Conversion comparison
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Conversion quality matters more than lead volume alone.
Use the Index to pressure-test how efficiently your development engine turns demand into signed agreements and openings.
Overall 2025 lead-to-agreement conversion benchmark.
Net unit growth multiple observed for high- versus low-engagement brands.
Sold-but-not-opened units entering 2026 across the benchmark dataset.
Not all leads are equal.
The highest-volume source is not necessarily the highest-converting source.
See what’s driving your development performance.
Talk with a FranConnect expert about conversion, pipeline and opening execution.
Would you like the full Sales Index mailed to you?
We’ll send a complimentary printed copy of the complete report to your preferred U.S. mailing address.
Benchmark methodology: anonymized, opted-in FranConnect platform activity from 2023–2025 across 460+ brands, approximately 3.4 million leads and 33,000+ signed agreements. Benchmarks are informational peer references; results vary by market, brand maturity and execution.