Batteries Plus used FranConnect Sales Accelerator to increase franchise-development velocity, improve conversion and expand the capacity of its development team.
Challenge: Move Qualified Leads Faster
With roughly 700 locations and a growing stream of franchise interest, Batteries Plus wanted to shorten the time between lead inquiry and meaningful engagement. The development team already tracked sales velocity closely and knew that faster movement through the funnel could translate directly into growth.
The challenge was twofold: reach prospects sooner and increase the number of qualified conversations the team could manage without adding equivalent manual workload.
Solution: AI-Assisted Candidate Engagement
Batteries Plus connected Sales Accelerator to its FranConnect CRM so new leads could receive immediate text outreach, scheduling options and automated follow-up. Prospects who did not respond right away could be re-engaged automatically, while scheduled candidates continued to receive reminders and relevant content.
This gave development representatives more time to focus on active sales conversations while the platform handled repetitive coordination and nurture steps.
Results
- Lead-to-application conversion increased from 14% to 23%.
- Sales cycle decreased from 120 days to 76 days.
- The development team reached 70% of its annual target by the end of Q1 after adopting Sales Accelerator.
- Improved funnel visibility helped the team adjust lead-generation activity more quickly.
“Sales Accelerator is a force multiplier. It makes our sales team much, much more effective at what they do.”
Joe Malmuth, Chief Development Officer
Batteries Plus continued expanding its use of automated candidate engagement after seeing the impact on appointments, qualification and sales velocity.
