Wong previously served as Executive Vice President of Customer Operations at FranConnect.
FranConnect announced the promotion of Gabby Wong to Chief Executive Officer to continue the company’s market leadership and accelerate innovation and growth across its products and services for the franchise industry.
The transition to CEO was planned for mid-2019. In the interim, Wong assumed the role of President while continuing her Customer Operations responsibilities and taking leadership of Product Management, Strategy, and Development, with Sales, Marketing, and Finance transitioning thereafter.
The legacy portrait used in the original announcement was hosted on an external HubSpot asset rather than in staging Media. That dependency has been removed while the complete leadership announcement remains intact.
“The Board of Directors executed an exhaustive search, interviewing hundreds of candidates with prior CEO and software experience. Gabby’s internal candidacy, however, stood out. She brings proven leadership and a strong customer orientation.”
Robert Post, Executive Chairman
Post said Wong’s customer orientation had been a foundation of the company’s strategic-planning process and roadmap, and he remained Executive Chairman to support Wong and the management team in implementing the growth plan.
Over the prior 24 years, Wong built a career in high-growth, private-equity-backed software companies. She held executive leadership positions with global operations responsibility at Primavera Systems, Trusted Computer Solutions, Verint, and Clarabridge.
“The franchise industry is dynamic, fast-paced, and competitive, and as a result, our customers are demanding more innovative technology that can help them grow their brands in a faster and smarter way,” said Wong. “Franchisors and franchisees are highly dependent upon each other for growth. In order to grow and sustain a successful system, franchise brands need to scale processes and engagement to drive rapid revenue growth and unit performance at the local level.”
Wong emphasized the importance of data-driven decision-making, measurable action, and scalable systems for franchise operations.
“FranConnect’s market leadership is unparalleled and we are uniquely positioned to support the market in innovating to support the growing needs of the ecosystem. I am excited about taking the helm of a successful company like FranConnect.”
Gabby Wong
