FranConnect reported significant momentum across revenue, earnings, customer acquisition, product capabilities, and customer support.
HERNDON, Va. — January 13, 2021 — FranConnect announced that it had welcomed 100 new franchise brands and multi-location businesses to the platform and expanded work with approximately 50 existing customers, collectively adding nearly 60,000 franchise units. At the time, FranConnect supported more than 800 franchise brands and 200,000 franchise units.
New clients and expanded partnerships included Sport Clips Haircuts, Hyatt, Tropical Smoothie Cafe, Buzz Franchise Brands, Clean Juice Bar, and Capriotti’s Sandwich Shop.
“Despite the economic impact COVID-19 has had on the market, franchising continues to be a strong business model that is a critical part of economic growth,” said Gabby Wong, CEO of FranConnect. “We increased our investment in the business to ensure that we could continue to provide unparalleled support to our customers and be a part of the market recovery.”
Product and Platform Investment
FranConnect said its 2020 investments included new business-intelligence capabilities, opening-process playbooks, franchisee scorecards and performance tracking, territory planning, conversational AI for franchise development, and an updated FDD-management process with an electronic-signature workflow.
The company also opened a larger engineering and R&D office in the Noida region of New Delhi, India.
Customer and Go-to-Market Investment
“Throughout Buzz Franchise Brands’ eight-year partnership with FranConnect, we’ve seen the platform continually evolve its robust capabilities in order to grow with us,” said Kevin Wilson, Chairman & CEO of Buzz Franchise Brands.
FranConnect also expanded its revenue leadership structure, appointing Chris Shelley as Senior Vice President of Enterprise Markets and promoting Tessa Husain to Vice President of SMB Markets.
“Having revenue leaders with focused responsibility in each of our distinct market segments will help us continue to drive forward new products and solutions that are targeted to the unique needs of our customers in different phases of growth,” said Wong.
About FranConnect
FranConnect provides franchise management software supporting sales, operations, marketing, and performance across multi-location brands.
