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FranConnect Expands Consulting Alliance Partnership Program with Expertise of MSA Worldwide

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FranConnect expanded its Consulting Alliance Partnership Program with MSA Worldwide to help customers combine franchise-industry expertise with technology implementation.

HERNDON, Va. — May 19, 2021 — FranConnect announced that MSA Worldwide was among the first organizations to join its Consulting Alliance Partnership Program, giving franchise brands access to experienced advisors who could help them implement and use FranConnect’s technology more effectively.

“FranConnect is committed to bringing the best technology and consulting expertise to the market, and MSA Worldwide has a long-standing reputation for being a leading trusted advisor to franchise brands,” said Keith Gerson, President of Franchise Operations for FranConnect.

MSA Worldwide had spent more than three decades helping emerging and established franchisors with system design, franchise development, sales support, training, expansion strategy, and operational review.

“FranConnect has been a staple in this industry for a long time, providing effective solutions for franchisors who are ready to commit to their growth and success,” said Andrew Seid, Senior Consultant for MSA Worldwide.

The partnership was intended to help customers connect strategic franchise consulting with the technology used to execute and measure those strategies.

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FranConnect provides franchise management software supporting development, operations, performance, and growth across multi-location brands.

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Kelsey Smith Director of Digital Marketing
Kelsey Smith is a digital marketing leader specializing in B2B SaaS, AI search optimization, SEO, and demand generation. He helps organizations leverage AI, data, and marketing technology to accelerate growth and deliver measurable business results.
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