SaaS marketing veteran Lorena Garcia joined FranConnect with more than 20 years of B2B marketing experience.
HERNDON, Va. — May 10, 2022 — FranConnect announced the appointment of Lorena Garcia as Senior Vice President of Marketing. Garcia was responsible for the end-to-end marketing function, including account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship.
“As we continue to expand FranConnect’s market presence globally and fulfill our vision of empowering the franchising community through technology, investing in strong marketing leadership to scale our demand generation strategy is a key driver for success,” said FranConnect CEO Gabby Wong.
The original announcement included a legacy portrait hosted on an external HubSpot asset. That image dependency has been removed while the leadership announcement remains intact.
Garcia brought more than 20 years of SaaS marketing experience developing strategic plans and multi-channel programs designed to build market presence, expand brand recognition, increase customer retention, and drive direct and channel revenue growth.
Before joining FranConnect, Garcia served as Vice President of Marketing at Level Access and previously led go-to-market and demand-generation functions at Hobsons, Vonage, and iCore Networks.
“The franchising and multi-unit business communities consistently recognize FranConnect as a highly respected technology leader that’s instrumental to their business,” said Garcia. “I couldn’t be more thrilled to join the team and help build on the company’s incredible momentum.”
FranConnect said 2021 had been a record growth year, with more than 125 franchise brands and multi-location businesses added to its customer roster and expanded partnerships across the client base.
About FranConnect
FranConnect provides franchise management software supporting franchise sales, operations, marketing, and performance across multi-location brands.
