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June 16, 2021
A red pushpin marks a location on a map

5 Effective Franchise Satisfaction Survey Goals

Many franchisors conduct franchise satisfaction surveys, but they are often repeats of previous surveys (perhaps with a few extra questions peppered in there for good measure) and lack unique and specific goals.

As a result, the franchise satisfaction initiative can be a lot of busy work with few results. While some franchisors opt to use a professional service such as Franchise Business Review to stay current, others want to know how to improve their franchise survey process.

The first step to changing how you survey is to have a goal.

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