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FranConnect Announces Consulting Alliance Partnership Program

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FranConnect created a Consulting Alliance Partnership Program to connect customers with franchise-industry experts who could help them implement and use the platform more effectively.

HERNDON, Va. — April 20, 2021 — FranConnect announced the new program as a way to provide customers with broader implementation guidance across different stages of franchise growth.

“As the franchising market continues to adopt technology more aggressively, we are committed to partnering with the best in the business to improve the user experience and help franchisors get the most out of these solutions,” said Keith Gerson, President of Franchise Operations for FranConnect.

One of the first organizations to join the program was Franchise Performance Group, a franchise-development consultancy that had worked with more than 120 franchisors and supported lead generation, franchise sales, and outsourced recruitment.

“This new consulting alliance allows FranConnect customers to tap into our deep expertise — particularly how to use FranConnect to drive results for franchise development,” said Joe Mathews, CEO of Franchise Performance Group.

The alliance program complemented FranConnect’s broader investment in tools for opening processes, franchisee scorecards, performance tracking, territory planning, and other operational workflows.

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Kelsey Smith Director of Digital Marketing
Kelsey Smith is a digital marketing leader specializing in B2B SaaS, AI search optimization, SEO, and demand generation. He helps organizations leverage AI, data, and marketing technology to accelerate growth and deliver measurable business results.
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