Lead-to-Application Conversion
Batteries Plus lifted lead-to-application conversion from 14% to 23%, thanks to increased conversion and the ability of SA to reduce friction for qualified hand raisers while letting less-qualified leads self-select out of the running.
Sales Cycle
In keeping with the funnel-velocity needs that Brandon and Joe had articulated more than a year earlier, their sales cycle, measured from lead inquiry to a signed agreement, has shrunk to 76 days from a baseline of 120 days.
Sales Funnel Execution
What mere numbers cannot show is what increased funnel velocity has done for the development team’s management of its lead sources. Traditionally the domain of monthly reviews and guesswork, with over-steering due to time lags, lead-source management has become amenable to frequent adjustment with rapid, observable results.
Most importantly, says Brandon Mangual, prospects arrive prepared with better questions and more apt to progress—leading to faster, more decisive qualification.