Operational Benchmarking That Moves Your Brand Forward
Most multi-unit operators aren’t struggling because they’re not working hard enough.
They’re struggling because their system was never built to scale. More dashboards. More scorecards. Another color-coded spreadsheet. And you still can’t answer the one question that matters: do you know where your operation really stands, and are you closing the gap fast enough?
FranConnect’s Dallas Henderson, QMS Solutions Engineer, tackles that question head-on in this webinar. A straight look at why so many operators stay busy without getting better, and what to do instead.
You’ll get:
A simple 4-stage model of operational maturity, from reactive to predictive, so you can pinpoint where your brand sits today
3 diagnostic questions that reveal more than any KPI report
What benchmarking actually is (and what most brands get wrong about it)
A 90-day, stage-by-stage plan to move your team up a level
If your reporting looks fine but it still feels like you’re behind, this is for you.
The 2025-2026 Franchise Sales Index: Data & Learnings From 460+ Brands
FranConnect analyzed 3.4 million leads and 33,000+ closed transactions across 460+ brands in 2025.
Find out what the data reveals, in terms of where franchise development is heading.
What we covered:
The conversion shift — Why 2025 growth came from better process, not more spend, and what the top-performing brands did differently
Lead source intelligence — Which channels are producing real ROI and which are quietly draining your development budget
Vertical deep dive — QSR and Retail Food are accelerating. Automotive and Business Services are contracting.
Where does your segment stand?
The engagement multiplier — How brands that invested in franchisee training, field visits, and content platforms outgrew those that didn’t — by 1.9×
2026 outlook — Vertical forecasts, international market opportunities, and what the 8,379 units already sold-but-not-yet-opened signal for the year ahead
From AI to ROI: How Franchise Brands Measure What Matters
Franchise brands are investing in AI — but how do you actually measure its impact?
Watch this session to learn how leading organizations are moving beyond the hype and clearly quantifying ROI from their technology investments. In this webinar, we’ll broke down practical frameworks to evaluate:
Efficiency gains across operations
Cost savings driven by automation and optimization
Revenue growth tied to AI-powered initiatives You’ll also get an inside look at how an ROI-driven approach can help you:
Align stakeholders across the business
Justify investments with confidence
Prioritize the initiatives that deliver the most value
Through real-world franchise scenarios, we showed how to connect operational improvements, like labor optimization, compliance, and unit performance, to measurable business outcomes.
Insights to Actions: Accelerate Your Emerging Brand's Growth
Recorded Webinar
Join Ali Muskett, Senior Sales Manager at FranConnect, for a fast-paced session on the proven best practices that help emerging franchise brands scale with confidence.
Ali will break down the strategies top-growing brands use to strengthen operations, improve consistency, and fuel sustainable expansion. She’ll also wrap up with a quick, insider sneak peek at the FranConnect platform in action.
AI in Franchising: Real Strategies That Top Brands Are Using Today
Recorded Webinar
In this ‘Ask Me Anything’-themed session, we picked the brains of FranConnect’s Chief AI Officer Jaffrey Ali and Senior Vice President of Products and Solutions Engineering Vikram Raj, discussing real-world examples of how top franchise brands are using artificial intelligence (AI) to transforming the franchise growth cycle. They also provided insights for how AI fits into your existing systems, where top brands are seeing immediate wins, and what an AI-enabled franchise organization looks like in practice.
Walk away with clear, practical guidance that you can apply today:
Accelerating franchise development with AI-driven engagement and qualification
Streamlining onboarding and opening workflows with predictive insights
Delivering faster, more consistent franchisee support using AI
Unlocking real-time answers and cross-system visibility for leadership decisions
Driving Operational Excellence - How Closing The Loop On Operations Compliance Drives Revenue
Recorded Webinar
During this webinar, Dallas Henderson, QMS Product Specialist for FranConnect, and Johnny Tellez, an experienced multi-location operations and training professional, explored how driving operational excellence will drive revenue.
We covered:
Driving operational compliance and ensuring each location stays compliant.
Managing expectations and ensuring timely corrections of operational issues.
Reviewing location performance to ensure every customer receives the same experience in locations.
The Future of QSR – Loyalty, Digitalisation, and Market Dynamics in 2025
Recorded Webinar
Watch this exclusive webinar recording featuring FranConnect’s Nick Mecozzi, SVP of Solutions, as he discusses operational excellence in the QSR space and the tools needed to drive growth.
5 Best Practices to Scaling Your Emerging Brand With Ease
Recorded Webinar
Are you ready to grow your franchise, simplify operations, and skyrocket success? Watch an exclusive webinar on-demand showcasing how to transform your franchise with proven strategies, tools, and insights for emerging brands like yours.
Moving from Reactive to Proactive: Assessing and Advancing Your Food Safety Programs
Recorded Webinar
Watch this exclusive webinar recording explicitly designed for food safety managers and quality assurance professionals eager to elevate their food safety programs.
In today’s fast-paced and ever-evolving food industry, staying ahead of the curve is not just an advantage—it’s a necessity. This recorded webinar will equip you with cutting-edge insights and practical strategies to transform your approach from reactive to proactive, ensuring safety and quality at every step.
Unlocking the Secrets to Multi-Unit Franchise Success
Recorded Webinar
Are your multi-unit franchisees set up for success or facing hidden challenges?
Join our exclusive webinar to uncover the silent crisis in franchise training and explore innovative solutions tailored for multi-unit owners.
The surge in multi-unit franchise sales presents opportunities and challenges. This trend highlights the need for franchisees to acquire essential skills, including strategic management and leadership capabilities, to ensure successful multi-unit ownership.
Developing comprehensive training programs is crucial to address these challenges, providing franchisees with the tools and knowledge needed to thrive. Additionally, integrating technology and gamification in training programs has become a powerful strategy to engage franchisees and enhance learning outcomes. Together, these elements are vital to navigating the complexities of multi-unit franchising and achieving sustainable success.
The Quick Response Advantage: Transforming Leads into Opportunities
Recorded Webinar
In the competitive world of business, every second counts. Research shows that 86% of franchise deals close when the lead is contacted within four hours of expressing interest — but 75% of franchisors fail to meet that goal.Watch this recorded webinar that explores how being among the first to meet with a prospect can set the stage for high conversion, shorter sales cycles, or both.
Discover how your peers have benefited from this strategy and taken effective steps to achieve speed to meet.
Stepping Up Service: Maximizing Efficiency and Consistency to Elevate the Customer Experience in QSRs
Recorded Webinar
Thank you for joining us for our webinar with QSR Magazine titled “Stepping Up Service: Maximizing Efficiency and Consistency to Elevate the Customer Experience in QSRs”.
Industry leaders from FranConnect, QSR Magazine, and Go-to Foods shared their expertise on:
Ensuring consistency and quality across all locations.
Training staff for superior customer interactions.
Utilizing technology to maintain high standards and compliance.
Join 67,000 franchise and multi-location professionals and stay up-to-date with the latest white papers, e-books, and content from FranConnect
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On Deck Concepts
“One of our biggest wins since implementing World Manager has been the engagement amongst the team.” – Tawny Daguio, Director of Training
“We love how flexible World Manager is – even though it is one platform, we can make each landing page unique and specific to the brand.” – Belinda Falzon, COO & Chief People Officer
Learn why FranConnect’s Customers Consistently Outperform Industry Benchmarks by 2.1x
Andrew Jackson
Chief Technology Officer
As CTO, Andrew is responsible for Product Architecture, Development and Deployment at FranConnect. Andrew has 30+ years’ experience leading global teams delivering highly scalable SaaS solutions for Telecoms, Media and Payments businesses. Prior to joining FranConnect, Andrew was CTO at Arterra Mobility; he has also held leadership positions at Synchronoss and Neustar.
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Lorena Garcia
Senior Vice President of Marketing
As SVP of Marketing, Lorena Garcia is responsible for the entire end-to-end marketing function at FranConnect, including driving growth through innovative and scalable practices in account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship. Previously, Lorena led go-to-market teams and demand generation at technology companies including Level Access, Hobsons, Vonage and iCore Networks.
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Paul Sharpe
General Manager A/NZ
As the General Manager of Australia/New Zealand (ANZ), Paul is responsible for all go-to-market activities for FranConnect in ANZ, including strategy, sales, customer success and the continued growth of all FranConnect product lines in ANZ. He has held senior leadership roles at Nexon, IBM, Samsung, and NTT Ltd, with extensive experience leading sales, product, and marketing teams. t, and marketing teams. As the General Manager of Australia/New Zealand (ANZ), Paul is responsible for all go-to-market activities for FranConnect in ANZ, including strategy, sales, customer success and the continued growth of all FranConnect product lines in ANZ.
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Stephanie Opoku
Senior Vice President of People
Stephanie oversees the global people operations across multiple countries including the US, Canada, India, Australia, and Colombia. Over the last five years, Stephanie has led the notable journey of building a solid foundation that supports our hardworking employees. She has successfully built programs that improve employee engagement and efficiency to ensure that FranConnect is a company of choice for top talent. Prior to joining FranConnect, Stephanie started and spent most of her HR career working for a leading tax publisher.
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Vikram Raj
Senior Vice President of Products and Solutions Engineering
Vikram Raj has over 15 years of experience in franchise and multi-location management software. As the Senior Vice President of Products & Sales Engineering at FranConnect, he drives the product roadmap by combining industry insight with customer feedback to foster continuous innovation. His responsibilities include leading cross-functional teams to align product priorities with market trends, guiding clients in evaluating technical solutions, and demonstrating the measurable value FranConnect’s platform provides. During his tenure at FranConnect, Vikram has led the release of new products and offerings that increased user adoption and contributed to double-digit annual revenue growth. He emphasizes data-driven decision-making, transparent collaboration, and a strong focus on measurable results—approaches that have strengthened FranConnect’s market position and delivered sustained value to its growing global customer base.
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Adam Walton
Chief Customer Officer
As Chief Customer Officer, Adam leads FranConnect’s customer success, professional services, and support teams, driving strategic initiatives that maximize customer value and long-term growth. With over 30 years of experience in B2B SaaS, Adam brings a cross-functional leadership approach shaped by roles across Customer, Product, Operations, and Sales.
Adam has held key executive positions at high-growth technology companies including CallMiner and most recently Cresta, where he helped scale customer experience and AI-driven solutions for enterprise clients. His leadership is grounded in a deep commitment to customer outcomes, with Net Retention as his guiding metric. Adam is passionate about building customer-first cultures and delivering innovative solutions that unlock measurable impact.
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Charlie Zhang
Chief Financial Officer & Chief Operating Officer
As CFO & COO, Charlie Zhang plays a pivotal role in aligning FranConnect’s financial strategy with its operational execution. He is responsible for driving fiscal discipline while enabling scalable growth and innovation across the organization. Charlie’s dual leadership ensures that the company remains agile and resilient as it expands its footprint in the franchise and multi-location technology space.
Charlie brings a wealth of experience in financial strategy, corporate development, and operational leadership, with a background spanning investment banking, private equity, and technology. Prior to joining FranConnect, he served as CFO of ION Analytics, where he led global financial operations for a data and software company serving capital markets.
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Mark Calvillo
Chief Product Officer
As Chief Product Officer, Mark Calvillo is responsible for shaping FranConnect’s product vision and translating it into a strategic roadmap that delivers measurable impact for customers. His leadership will focus on evolving the platform in alignment with market needs, driving innovation, and ensuring product excellence across the board.
Mark brings over two decades of experience in product leadership, most recently at Restaurant365. Known for his customer-first mindset and ability to turn insights into scalable solutions, Mark will guide FranConnect’s product strategy to support growth and deepen value for franchise and multi-location businesses.
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Ayron McLochlin
Chief Revenue Officer
As Chief Revenue Officer, Ayron McLochlin leads FranConnect’s global go‑to‑market and revenue organization. He is responsible for driving new customer acquisition, accelerating customer expansion, developing new markets, and overseeing pre‑sales consulting and revenue operations to support FranConnect’s continued year‑over‑year growth.
With more than 15 years of leadership experience in enterprise software, SaaS, and technology‑enabled services—and over a decade working with Private Equity–backed companies across Vista Equity Partners, K1, and MidOcean Partners—Ayron brings a proven track record of scaling organizations ranging from $10M to $600M in revenue. Known for his ability to transform commercial teams, he specializes in building high‑performing sales, marketing, customer success, and RevOps functions that create predictable and repeatable growth
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Ali Muskett
Chief of Staff
As Chief of Staff, Ali Muskett serves as a strategic partner to the CEO and CFO/COO, supporting critical cross-functional initiatives that advance FranConnect's key organizational priorities. She coordinates high-impact projects spanning multiple departments, ensures organizational alignment, and translates strategic vision into executable plans while maintaining accountability across initiatives.
Ali brings over five years of experience in the franchising space, having worked directly with hundreds of franchisors throughout her career. Her background includes leading high-performing sales teams and executing strategic initiatives that drive measurable results. Known for her ability to align cross-functional teams and support execution, Ali combines franchise industry expertise with strong leadership skills to help accelerate FranConnect's growth and operational excellence.
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