Kelsey Smith, Author at FranConnect

By

Kelsey Smith

A cartoon hand holds a magnet that attracts customers

3 Keys to Attract a Qualified Audience for Your Franchise Development Process

Whether you are a growing franchise or managing a multi- brand, large corporation, you need to spend your time on what matters. You know technology can help you be more efficient and effective, but there are also old-school principles which are important to master.

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A restaurant owner talks to the head chef during a meeting

•Franchise Operations, Franchisee Engagement

How to Do Ongoing Franchisee Monitoring Right

As franchise owners, you know that franchisee engagement can have a material impact on the bottom line. A study of 300 brands from Franchise Business Review and InGage Consulting found that engaged franchisees are 3.7 times more profitable than non-engaged franchisees.

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A man uses a calculator in a car dealership

•Franchise Development, Franchise Marketing, Franchise Operations

Automotive Franchises: Sample Objectives and Key Results (OKR)

Automotive franchises make a significant impact on the economy. According to IBISWorld, there are 263,000 auto mechanic businesses running in the U.S., with industry employment counting over 500,000. Although the changing landscape is affecting these businesses, they are still making a meaningful contribution to the economy.

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A male employee teaches a female how to create a cocktail

•employee training, LMS

Employee Training and Development Best Practices

Written by Kelsey Smith

This Employee Training and Development Policy is a good foundation for your company’s employment policies. It should be adapted to your company’s specific needs and circumstances.

The Employee Training and Development Policy is otherwise known as Staff Training and Development Policy or Employee Development Policy (more…)

A laptop that says "E-Learning" on the screen

•employee training, LMS

The Role of Ongoing Support: How Franchisors are Providing Training for Front-Line Employees

Written by Kaleigh Wells

When it comes to training and development in franchising, there are so many ways that the content, best practices, and insights are being delivered. In a franchise system, there is continuous learning. While traditional group training in a classroom environment is still the norm at franchise headquarters, ongoing development for unit owners and their teams is vital. No one wants to be stuck in a classroom for weeks on end, so alternative delivery methods like eLearning or on-the-job training are on the rise. With so many creative ways to acquire best practices and insights, training and development in franchising has never been more accessible or engaging. Have you ever felt like you couldn’t possibly absorb any more information during an eight-hour lecture? Turns out, your brain might not be able to retain as much as you hoped. Studies show that only a small percentage of training content is remembered after spending the entire day in a classroom.

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•Best Practices, Franchise Best Practices, Franchise Development, Franchise Marketing

10 Ways to Leverage Unit-Level Performance Data for Franchise Growth

With constant change the only certainty, harnessing the power of data for growth amid shrinking resources and shifting consumer behavior is critical for franchise brands of all sizes. Advanced point-of-sale and customer relationship systems offer franchisors the digital footprints to engage, garner feedback, track trends, try new products, and create unmatched customer experiences. Analytic data, swiftly served up, can also be a powerful ally to predict the success of local marketing and franchise development tactics and drive growth-focused operations and franchise relations decisions.

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