By

Kelsey Smith
Two restaurant owners meet in a restaurant during closing time

How To Onboard New Franchisees For Ongoing Success

The most successful brands recognize that new franchisees require dedicated support to ensure a successful launch and help them thrive during the first year of business. No matter how strong an onboarding program is, plenty of factors can lead to a rocky first year: undercapitalization, general inexperience, and a lack of well-rounded skills.

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Re-Visit Your Franchise Buyer Personas to Boost Development

Creating franchise buyer personas can be an extremely valuable exercise for Franchise Development Teams tasked with aggressive growth goals. Defining these personas allows you to better understand the motivations and needs of your ideal customer, and ultimately create sales and marketing content that resonates with them. 2022 is calling for franchisors to think smarter when it comes to how they engage prospective franchisees. In addition to creating or refining your persona definitions, selecting tech tools that support growth and make processes simpler are essential for business owners this year. Our Executive’s Guide to Franchising Tech in 2022 – CDO Edition is a great place to start if you are looking for inspiration on what you should be focused on in terms of tech options. But for the sake of this blog post, let’s hone in on why franchise buyer personas are so important and review some of the best things you can do to get them right.

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10 Marketing Tips for Franchisors

Franchise development marketing involves growing a company’s sales and business through several activities, such as digital advertising or online marketing. Its purpose is to help companies increase their profits while retaining customers and reaching new audiences.

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FranConnect Shines with the Prestigious 2023 CARE Award

Written by Kaleigh Wells

We’re thrilled to share that we have been graced with the honorable 2023 CARE Award from Northern Virginia Family Service (NVFS). Notably, this is not the first time FranConnect has been honored with the CARE Award. This year’s recognition , a demonstration of our outstanding organizational culture and employee engagement strategies, further motivates us to maintain our position as one of the most rewarding places to work in the D.C area!

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Troublesome Transactions: Understanding the Top 4 Challenges Facing Initial Franchise Fee Collection

As a franchisor, collecting an initial franchise fee can be a critical factor in your success – yet it isn’t always as straightforward and simple as you might expect. Despite planning to collect all relevant fees at designated intervals, there are common issues that arise during the process of collection – packet delays, delayed payments, or non-payments by some franchises. To help equip you for managing these challenges efficiently and effectively, here we discuss the 4 most problematic issues franchisors face with initial franchise fee collections and how best to approach them.

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FranConnect Appoints Austen Asadorian as Chief Revenue Officer

Hospitality and restaurant technology executive joins the company to fuel its next phase of growth

HERNDON, Va., September 27, 2023 – FranConnect, the leading provider of sales, operations, and marketing technology to franchises and multi-location businesses, announces the appointment of Austen Asadorian to its executive leadership team as Chief Revenue Officer. Asadorian will oversee FranConnect’s global go-to-market and revenue organization, including new customer acquisition, customer expansion, new market development, pre-sales consulting, and revenue operations, bolstering FranConnect’s continued year-over-year growth.

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