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FranConnect Appoints Lisa Maynard as Chief Customer Officer

Accomplished customer experience leader with track record of driving industry-best gross retention rates joins the company to fuel its next phase of growth 

HERNDON, Va., September 18, 2024 - FranConnect, the leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, announces the appointment of Lisa Maynard to its executive leadership team as Chief Customer Officer (CCO). Maynard will lead FranConnect’s global professional services, technology services, training, customer success and customer support teams. She will also oversee all facets of the customer experience strategy, focusing on enhancing the value delivered to customers and supporting innovation and growth.

“As FranConnect continues to expand its global market presence and customer base, delivering an exceptional customer experience remains a critical driver of our success,” said FranConnect CEO Gabby Wong. “Lisa is a distinguished industry leader with a profound understanding of the growth and operational challenges our customers face. With her leadership, I am confident that our services and customer success organization will not only drive significant value and growth for FranConnect but also strengthen our role as a trusted partner to our customers. I am thrilled to welcome Lisa to this pivotal role.”

Maynard is a highly esteemed veteran in the SaaS industry, boasting over 15 years of experience in building customer experience organizations spanning onboarding, implementation, training, customer satisfaction, and account management. Most recently, she led the Customer Success organization at Prove, a high-growth SaaS company, where she directed post-sale strategy and execution for over 350 Fortune 500 clients in Financial Services, FinTech, and eCommerce. Prior to this, Maynard served as the Chief Customer Officer at ID.me, a leading digital identity provider, where she managed post-sale strategy for more than 600 Fortune 500 clients across eCommerce, Healthcare, Federal, and SLED sectors. Previously, she spearheaded the Digital Transformation Program at Accenture, advising on and implementing technology solutions to address strategic, operational, and organizational challenges in Finance, Security, and HR. Lisa’s exceptional ability to build top-performing customer experience teams earned her recognition as one of the Top 25 Women Leaders in Cyber Security by The Software Report in 2022.

“I am thrilled to take on the role of Chief Customer Officer at FranConnect, an industry-leading company that has already achieved remarkable success,” said Maynard. “I am deeply committed to leveraging my passion for customer advocacy to further enhance FranConnect’s customer and engagement strategies and deliver exceptional value to our clients.”

Maynard joins FranConnect during a landmark year of market and product expansion. In 2024, FranConnect acquired RizePoint, a leading provider of Quality Management Systems. Additionally, FranConnect launched several innovative products, including Analytics, a redesigned Royalty Manager, and an Operator/Frontline Employee Training solution. These advancements further cement FranConnect’s position as the sole provider offering a unified view of the entire operations lifecycle for multi-location businesses, encompassing everything from supplier management and lead management to payment reconciliation and frontline employee training.

FranConnect has a focused market expansion plan and an ambitious product roadmap as it continues its push toward reaching over 2,000 brands and 1.5 million locations worldwide.

e-learning content creator

FranConnect Launches New Operator and Frontline Employee Engagement Solution to Elevate Operational Excellence for Multi-location Businesses

HERNDON, VA: August 5, 2024 — FranConnect, a leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, announces the launch of its new Operator and Frontline Employee Engagement solution. This strategic initiative follows FranConnect’s acquisition of World Manager, a global provider of learning management and front-line employee engagement solutions. By seamlessly integrating World Manager’s complementary, enterprise learning management and content creation capabilities to FranConnect’s best-in-class operational platform, it revolutionizes how multi-location businesses drive team engagement, brand consistency, and unit performance.

This robust new solution empowers multi-location businesses to develop and deploy highly customized branded content to support operator and front-line employee training for improved onboarding and engagement, enabling brands to track engagement success at the unit level. Operation teams will be better equipped to deliver and monitor best practice training, access up-to-the-minute data, staff training results, performance appraisals, and satisfaction surveys with benchmark reporting.

Unlike traditional Learning Management Systems (LMS), FranConnect’s solution leverages core best practices already embedded in its platform to inform how brands need to deploy frontline and operator training. The result is highly engaged team members who not only adhere to the brand standards but also elevate customer experiences and unit performance.

Key features include:

  • Comprehensive Operational Support:
    • Personalized learning paths integrated with daily workflows
    • Mobile access for on-the-go learning and application
    • Real-time performance insights linked to relevant training modules
  • Enhanced Employee Engagement and Development:
    • Custom eLearning modules for various roles
    • Gamification elements to boost motivation
    • Mobile accessibility for flexible learning
    • Career development pathways for all staff levels

“We are addressing a huge barrier to growth for multi-location businesses, which is poor customer experiences stemming from ineffectively trained operators and frontline employees,” said Gabby Wong, CEO of FranConnect. “Most LMS work as standalone, siloed applications disconnected from performance data. Our core philosophy is that a strong learning and development function is an essential channel for driving operational success. Our learning and development capabilities are now fully embedded into FranConnect’s operational platform, and therefore employee development playbooks, learning pathways, and engagement best practices can be informed, created, and deployed based on operational goals and performance analytics from across the brand.”

A laptop screen shows 'FranConnect + rizepoint"

FranConnect Announces Acquisition of RizePoint, A Leading Provider of Quality Management Systems for Multi-Location Businesses

Acquisition brings advanced QMS capabilities to brands and multi-unit operators and demonstrates FranConnect’s continued path toward becoming the largest and most comprehensive growth and operational platform for multi-location businesses worldwide.

HERNDON, Va., February 27, 2024 – FranConnect, a market-leading provider of sales, operations, and marketing solutions to franchises and multi-location businesses announced today it has acquired RizePoint, a leading provider of quality management systems (QMS) serving global restaurant, retail, and hospitality brands. This is FranConnect’s third acquisition over a four-year period and marks another significant milestone for FranConnect in extending its reach beyond franchise brands to serve the operational needs of the broader ecosystem of multi-unit owners, locations, front-line employees, and suppliers.

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FranConnect Launches Analytics to Improve Performance & ROI Across Franchises and Multi-Location Businesses

Release of Analytics and next generation Royalty Manager extend end-to-end insights and process & operations management.

HERNDON, Va., February 27, 2024 – FranConnect, the leading provider of franchise and multi-location management solutions for driving success in sales, operations, and marketing, announces the launch of FranConnect Analytics to provide brands with powerful, on-demand, and timely insights pulled from all areas of the business. Additionally, FranConnect has revamped its Royalty Manager application to address finance teams’ biggest pain points.

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FranConnect Appoints Austen Asadorian as Chief Revenue Officer

Hospitality and restaurant technology executive joins the company to fuel its next phase of growth

HERNDON, Va., September 27, 2023 – FranConnect, the leading provider of sales, operations, and marketing technology to franchises and multi-location businesses, announces the appointment of Austen Asadorian to its executive leadership team as Chief Revenue Officer. Asadorian will oversee FranConnect’s global go-to-market and revenue organization, including new customer acquisition, customer expansion, new market development, pre-sales consulting, and revenue operations, bolstering FranConnect’s continued year-over-year growth.

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A woman views a desktop that discusses FranConnect's Global Prescence

FranConnect Expands Global Presence, Launching in Australia & APAC, and appointment of General Manager, A/NZ

SYDNEY, May 24, 2023 — FranConnect, the leading franchise and multi-location management software provider, is excited to announce its expansion into the A/NZ and APAC markets. This marks an important milestone for FranConnect as it continues to grow its global footprint on the heels of its strategic acquisition of World Manager. Under the consolidated company, FranConnect offers the most comprehensive franchise and multi-location management solutions to franchisors and multi-location businesses in the market globally.

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