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6 Quick Ways to Grow Your Qualified Leads

Sales and Development Executives in franchising are always looking for ways to increase qualified lead flow to sell more franchise units. Many marketers are finding that purchased leads do not convert at the same rate as leads gained through organic search. Often it is thought that the more leads the better, but we have learned that it’s about the quality of the lead in the first place that can make all the difference. Quality over quantity is the way to go in this instance. The world of franchise development is changing every day. With so much information available about almost every business model, it’s difficult to get prospects interested in your brand over others. We’ve put together 6 ways that you can elevate your marketing efforts in order to return more qualified leads.

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Restaurant Technology News Spotlight Interview with Jason Kealey

Jason Kealey is Vice President of Strategy at FranConnect, the leading provider of franchise management solutions. Jason became VP in January 2021 following FranConnect’s acquisition of FranchiseBlast, a software company Jason founded in 2007 and grew to represent over 100 franchise brands and multi-location businesses. At FranConnect, Jason focuses on technology innovation, bringing his extensive knowledge of operations, above-store leadership, and business process modeling to drive solutions to real-world problems.

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4 Things Keeping Franchisors Up at Night

At a recent franchising conference, we were lucky enough to sit down for interviews with a variety of senior executives from the FranConnect customer base. This included franchise brands of different sizes and from different industries.  We asked them what business challenges are most important for them to solve using technology. It was great to know how they are getting so much value from FranConnect, but it was also enlightening to hear some of the common themes that surfaced. Here are four of them, with actual soundbites from those customer interviews. For the full catalog of interviews, check out our Testimonials Resource Center.

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The New C-Suite Position Franchisors Don’t Know They Need

Written by Keith Gerson, CFE – Gerson Advisory Services

As a franchisor, it can feel awkward to refer to your franchisees as customers, right? But by and large – they really are. As the franchisor, you can control the things that are defined in your franchise agreement, but at the end of the day these franchisees are not your employees. Thus, influencing what they do daily and dictating how they run their business is entirely up to them.

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Top 3 Ways Early Tech Investments Can Help Your Emerging Franchise Grow

If you’re part of an emerging franchise business, chances are, you’re familiar with software and other tech solutions that promise to make life easier for franchising. But aren’t those products built for large enterprises…  would they work for a ‘startup’?  And does it even make sense to invest in technology at an early stage before you’ve mastered your processes and built a winning team?

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Highlights from the Franchise Sales Index Report: Mid-Year Update

Our annual FranConnect Franchise Sales Index Report features real-world data culled from our brands spanning across the franchise platform. After an eventful yet encouraging first half of 2021, for the first time ever we are looking at the data mid-year for an in-the-moment view on the state of franchise development. This data offers significant insights for franchisors looking to grow and develop their franchise brands and make the right sales and marketing investments. Peering into the data of how franchisors handled the first half of the year reveals some promising signs. It may be too soon to say, but it seems that most verticals are showing improvements on key metrics. In this post, we will share some of the high-level findings, and give you access to a webinar where the report’s author, Keith Gerson, will break down everything you need to know.

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