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Develop
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How To Onboard New Franchisees For Ongoing Success

The most successful brands recognize that new franchisees require dedicated support to ensure a successful launch and help them thrive during the first year of business. No matter how strong an onboarding program is, plenty of factors can lead to a rocky first year: undercapitalization, general inexperience, and a lack of well-rounded skills.

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Re-Visit Your Franchise Buyer Personas to Boost Development

Creating franchise buyer personas can be an extremely valuable exercise for Franchise Development Teams tasked with aggressive growth goals. Defining these personas allows you to better understand the motivations and needs of your ideal customer, and ultimately create sales and marketing content that resonates with them. 2022 is calling for franchisors to think smarter when it comes to how they engage prospective franchisees. In addition to creating or refining your persona definitions, selecting tech tools that support growth and make processes simpler are essential for business owners this year. Our Executive’s Guide to Franchising Tech in 2022 – CDO Edition is a great place to start if you are looking for inspiration on what you should be focused on in terms of tech options. But for the sake of this blog post, let’s hone in on why franchise buyer personas are so important and review some of the best things you can do to get them right.

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Defining Your Franchise’s Unique Selling Points and Showcasing Them to Potential Franchisees

Owning a franchise is an exciting opportunity to apply your business acumen and take your career in a new direction. While many franchises come with built-in brand recognition and buying power, you will still need to grow your business and attract new potential franchisees. Defining your unique selling points is the best way to accomplish these goals. 

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Leveraging LinkedIn to Attract New Franchisees

LinkedIn is a powerful platform for attracting new franchisees if you know how to use it. It lets you showcase your achievements, share business updates with potential partners and engage them directly on what is generally considered a “trusted platform.” The key to ensuring success on LinkedIn is to optimize your profile, and there are a few ways to do that.

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8 Important Automotive KPIs

According to Franchise Direct, there’s 38,000 auto franchise units among over 100 concepts currently operating in the United States. These concepts include aftermarket parts and accessories, maintenance and repair and cosmetic and paint. We took a look at the most important KPIs in this segment of the franchise community.

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9 Important KPIs for Health and Fitness

Summer is approaching and gyms everywhere are packed with those trying to prepare to show off their hard work. If you are in the health and fitness industry, according to research, you have two important things on your mind: the success of your clients and the contribution you are making to your community. But you cannot help your members OR your community if you are not properly tracking the health of your business.

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