Springboard To Success:
Operations & Branding Compliance
Springboard To Success:
Operations & Brand Compliance
Watch our newest five-part Springboard to Success series that will focus on Operations and Branding Compliance.
Use our workbooks to apply the principles,
and build on each success!
Five Considerations for a Successful Brand Compliance Program
You want to start or improve your Brand Compliance Program – the first step of that is knowing what compliance looks like. In this session, we’ll cover the five things you need to consider in order to evaluate your franchisees’ success in being ambassadors for your brand.
Session Two: What Gets Measured, Gets Managed
Now that you know what success looks like, it’s time to figure out how to measure it. We’ll learn to create an actionable survey that captures only the points that you can really improve. We’ll cover tactics like the best way to ask an objective question, to get apples-to-apples evaluation between multiple franchisees. We’ll also discuss ranking questions/actions by importance, so that a success plan can be most effective.
Session Three: Getting Buy-in from Everyone
In this session, we’ll discuss announcing your success program in a way that fosters adoption and makes franchisees feel like this is a program that helps them succeed, rather than an imposition from the brand. We’ll cover creating your communication plan for announcing the program, and strategies for rolling out your plan to a pilot group of franchises.
Session Four: From Brand Compliance to Strategic Coaching
We’ll discuss providing strategic plans for certain segments of the franchisee community. You may want to coach franchisees who are deviating from the brand standard, who are struggling in their business, or who have specialized needs for their market types. We’ll talk about how FranConnect Playbooks are used to provide a roadmap for groups of franchisees with similar needs, and how to set up a program to do this strategic coaching.
*Workbook Coming Soon
Session Five: Putting it all together in FranConnect
In this session, we’ll take the knowledge we gained from the previous sessions, and demonstrate how to implement your Field Visits plan in FranConnect. Bring your Field Visits questions for discussion.
*Workbook Coming Soon
Five Considerations for a Successful Brand Compliance Program
You want to start or improve your Brand Compliance Program – the first step of that is knowing what compliance looks like. In this session, we’ll cover the five things you need to consider in order to evaluate your franchisees’ success in being ambassadors for your brand.
Session Two: What Gets Measured, Gets Managed
Now that you know what success looks like, it’s time to figure out how to measure it. We’ll learn to create an actionable survey that captures only the points that you can really improve. We’ll cover tactics like the best way to ask an objective question, to get apples-to-apples evaluation between multiple franchisees. We’ll also discuss ranking questions/actions by importance, so that a success plan can be most effective.
Session Three: Getting Buy-in from Everyone
In this session, we’ll discuss announcing your success program in a way that fosters adoption and makes franchisees feel like this is a program that helps them succeed, rather than an imposition from the brand. We’ll cover creating your communication plan for announcing the program, and strategies for rolling out your plan to a pilot group of franchises.
Session Four: From Brand Compliance to Strategic Coaching
We’ll discuss providing strategic plans for certain segments of the franchisee community. You may want to coach franchisees who are deviating from the brand standard, who are struggling in their business, or who have specialized needs for their market types. We’ll talk about how FranConnect Playbooks are used to provide a roadmap for groups of franchisees with similar needs, and how to set up a program to do this strategic coaching.
*Workbook Coming Soon
Session Five: Putting it all together in FranConnect
In this session, we’ll take the knowledge we gained from the previous sessions, and demonstrate how to implement your Field Visits plan in FranConnect. Bring your Field Visits questions for discussion.
*Workbook Coming Soon
