Improve Unit Profitability

Optimize franchise revenue and performance

MSA Worldwide

“Optimize puts increasing unit-level profitability on auto-pilot. By centralizing franchisors’ operations, identifying areas of opportunity and specific action plans, and holding stakeholders accountable, Optimize gives franchisors a competitive advantage that no other technology can offer.”

Kay Ainsley,
Managing Director, MSA Worldwide

Effectively Manage Field Activities

A big pain point for franchisors and their field operations teams is preparing for effective interactions with franchise owners and their employees – 57% of franchisors lack a system to monitor and control field execution and performance.

FranConnect Field Ops helps break down these communication barriers and drive greater franchisee accountability and compliance.

  • Easily document individual unit performance against objectives in one place
  • Create visibility with centralized reports and dashboards
  • More effectively extract actionable data from field visits

Make Operational Performance Your Priority

The most successful franchise brands move beyond compliance management and nurture a consultative relationship with their franchisees to ensure that they have the knowledge, skillset, and tools to perform and succeed.

FranConnect Operations replaces the manual and disjointed processes associated with franchisee performance coaching and enables an organization to:

  • Plan – Define the characteristics of a successful unit and set an annual success plan for the franchisees.
  • Measure – Establish detailed KPIs, success criteria, scorecards, and benchmarks of success. Information can come from any source across the franchise system, within the FranConnect platform, or provided by third-party systems for informed decision-making.
  • Monitor – Create standardized processes between the field operations teams and the unit for ongoing monitoring, reporting, and consultation around success plans and scorecards
  • Take Corrective Action – FranConnect Automated Playbooks allow the sharing of best practices and assignment of tasks to team members so they are focused on the right activities at the right time in order to optimize franchisee performance.

Streamline & Simplify Royalty Management

Royalty reporting can be challenging for franchises who have been in business for extended periods of time resulting in varied franchise agreements with different royalty structures.

FranConnect delivers a trusted system for handling complex and varied contracts with an easy to use process for handling sales data collection, royalty periods, fee structures and reviews
of record that tracks sales – and royalties – with utmost transparency, while driving unit performance.

  • Reduce costs and ensure accurate royalty processing through automation
  • Maintain transparency between franchisor and franchisee
  • Improve unit performance with insight into revenue and expense trends


Optimize will help the franchisor standardize and elevate its field support from one of ‘compliance’ to one of rea strategic and tactical value, driving both the franchisee and support team to address problem areas as they occur.
Joe Mathews

CEO, Franchise Performance Group