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Managing Multi-Unit and Multi-Branded Franchise Operations

Recognizing that there are over 43,000 multi-unit franchise owner-operators in North America, many of them are left to their own accord when it comes to technology designed to manage the complexity of owning a distributed network. And this becomes even more challenging when considering the needs of MUMBO’s (those that own multi-units within multiple brands) in merging diverse systems.

Managing Multi-Unit and Multi-Branded Franchise Operations

Recognizing that there are over 43,000 multi-unit franchise owner-operators in North America, many of them are left to their own accord when it comes to technology designed to manage the complexity of owning a distributed network. And this becomes even more challenging when considering the needs of MUMBO’s (those that own multi-units within multiple brands) in merging diverse systems.

Neighborly
Sola Salons
Massage Envy
Ben & Jerry's Ice Cream
Buzz Franchise Brands
Walk On's
UFC Gym
Orangetheory Fitness
Firehouse Subs
Hand & Stone Massage and Facial Spa
Melting Pot
Paris Baguette

Multi-unit and multi-branded franchisees continue to expand at a rapid rate given their knowledge of franchising, along with having strong infrastructures, real estate assets and the staff to open up new units. However, we have learned from extensive research that they have unique challenges and problems that very few franchisors are able to help them resolve. Opportunities to resolve these issues can include:

  • Having one source of truth across a multi-branded franchise structure
  • Utilizing a centralized system for managing their franchise contracts, leases, insurance, warranties, and histories for each of their locations
  • Automating and consolidating reporting, giving them a real-time view of KPI’s and overall performance
  • Implementing operational playbooks for consistency of execution, core values, and quality assurance
  • Integration of POS and other single-source solutions
  • Using a Learning Management System (LMS) with content for developing members on managing multiple locations
  • Having a library for storing operations manuals, checklists, job aids, etc.

Multi-unit and multi-branded franchisees continue to expand at a rapid rate given their knowledge of franchising, along with having strong infrastructures, real estate assets and the staff to open up new units. However, we have learned from extensive research that they have unique challenges and problems that very few franchisors are able to help them resolve. Opportunities to resolve these issues can include:

  • Having one source of truth across a multi-branded franchise structure
  • Utilizing a centralized system for managing their franchise contracts, leases, insurance, warranties, and histories for each of their locations
  • Automating and consolidating reporting, giving them a real-time view of KPI’s and overall performance
  • Implementing operational playbooks for consistency of execution, core values, and quality assurance
  • Integration of POS and other single-source solutions
  • Using a Learning Management System (LMS) with content for developing members on managing multiple locations
  • Having a library for storing operations manuals, checklists, job aids, etc.

How To Attract Exceptional Multi-Unit Franchisees To Your Brand

ON-DEMAND WEBINAR

Join Keith Gerson and his expert panelists, Gary Robbins (66 Super Cuts), Todd Recknagel (95 Massage Envy’s & 45 Sola Salons) and Mitch Cohen (6 Jersey Mikes and 6 Sola Salons), as they share a range of deep insights and motivations when it comes to choosing brands and expanding with brands.

Keith Gerson, CFA - President of Franchise Operations at FranConnect
Keith Gerson, CFA - President of Franchise Operations at FranConnect

How To Attract Exceptional Multi-Unit Franchisees To Your Brand

ON-DEMAND WEBINAR

Join Keith Gerson and his expert panelists, Gary Robbins (66 Super Cuts), Todd Recknagel (95 Massage Envy’s & 45 Sola Salons) and Mitch Cohen (6 Jersey Mikes and 6 Sola Salons), as they share a range of deep insights and motivations when it comes to choosing brands and expanding with brands.