Creating Google Business Profiles is essential for improving local search engine optimization (SEO), which helps local businesses rank higher in SERPs. Each of your franchise units should have its own Google Business Profile. When customers search for your business, they’ll find a location nearest them. For example, a person on a work trip might Google their favorite\u00a0hometown chain restaurant<\/a>\u00a0to find a dinner spot.<\/p>\n Helping your customers find locations near them that serve their needs can boost leads and sales for your franchise units.<\/p>\n Google Business Profiles are beneficial for businesses in any industry. Take these examples:<\/p>\n Take a look at some of the features of Google Business Profiles that can benefit franchises.<\/p>\n Google Business Profiles often have two places viewers can click to call \u2014 a button directly below the franchise name and a clickable phone number further down in the listing. Whether people have a question about a prescription, an appointment, holiday hours or specific services, all they have to do is Google the business name to find a phone number.<\/p>\n Clicking the “Directions” button under the franchise’s location leads viewers to Google Maps, where they can get directions to a business. This feature is especially convenient for travelers, people who have recently moved or those of us who aren’t great with directions.<\/p>\n Another button is the “Website” link, which leads directly to the company website. Easy access to a business website allows users to explore products, services, sales and company information when they don’t know a URL by heart.<\/p>\n Reviews are one of the most valuable components of a Google Business Profile. Google displays an average star rating near the top of the listing, and farther down, individuals can\u00a0browse these reviews<\/a>, as well as company responses to them. People can also write reviews, which makes interacting with a brand easy.<\/p>\n You can\u00a0create a Google Business Profile<\/a>\u00a0via Google Maps. After signing into Google Maps, choose between these options:<\/p>\n As mentioned, you’ll want to create a Google Business Profile for each one of your franchise locations. Make sure to enter the company name exactly the same for each GBP \u2014 you should not change the business name unless your company’s real-world names vary based on location. The business category should also be the same for each franchise unit.<\/p>\n To\u00a0edit your business profile<\/a>\u00a0on Google,\u00a0search for it on Google Search<\/a>\u00a0or Google Maps and click “Edit profile.” From here, you can update your hours, change your phone number, or\u00a0add or remove photos<\/a>\u00a0from your Google Business Profile.<\/p>\n You may not have time to manage every GBP yourself \u2014 and that’s OK! You can designate people to manage specific profiles. The owner creates the account and can invite other users to become owners and managers, the difference being that only owners can add or remove users.<\/p>\n To\u00a0add users to your Google Business Profile<\/a>:<\/p>\n Social media is a fantastic place for users to learn more about your franchise units. In some regions, you may be able to\u00a0add your social media links<\/a>\u00a0like your\u00a0LinkedIn profile<\/a>\u00a0to your Google Business Profile:<\/p>\n Once you’ve created your GBP, the next step is to optimize it. Start with these tips:<\/p>\n As a franchisor, your goal is to see growth in all of your franchise units. To help this overwhelming job become a reality, many franchisors turn to FranConnect.<\/p>\nHow Google Business Profiles Can Benefit Franchises<\/h2>\n
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<\/p>\nCall Directly From the Listing<\/h3>\n
Request Directions to the Franchise Location<\/h3>\n
Click to View the Franchise Website<\/h3>\n
Leave Customer Reviews<\/h3>\n
How to Create a Google Business Profile for Your Franchise<\/h2>\n
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How to Add Users to a Google Business Profile<\/h3>\n
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How to Add Social Media Links to Your Google Business Profile<\/h3>\n
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How to Optimize Your Google Business Profile<\/h2>\n
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Boost Your Franchise Sales Performance With FranConnect’s Software<\/h2>\n
![\"Request](\"https:\/\/www.franconnect.com\/wp-content\/uploads\/2024\/04\/03-FranConnect-is-the-leading.jpg\")
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