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<\/p>\nFranConnect, the leading provider of franchise management solutions, has taken a big step forward in its plan to accelerate innovation with the hiring of Jaffrey Ali as Vice President of Product Strategy and Management.<\/p>\n
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\u201cIn the past few months, we embarked upon an extensive growth strategy discussion to further extend FranConnect\u2019s role as the leading innovator in franchise technology. To fulfil this vision and extend our footprint, we are excited to welcome Jaffrey to our team\u201d explained FranConnect President\/ CEO (2019) Gabby Wong. \u201cJaffrey has an excellent background in both analytics and technology solutions and truly understands the product technology market from a strategy perspective. He\u2019s a great addition to help us further drive FranConnect\u2019s commitment to innovation.\u201d<\/p>\n
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Ali, a seasoned product management and marketing executive, joins FranConnect with 20-years of product management experience with various technology companies building mission-critical software products for the consumer-packaged goods, risk management and emergency management industries. Ali has spent his career creating highly differentiated product offerings that have built startup environments into serious players in their industry, making him a sought-after expert in his field. Most recently, he served as Head of Product Management, Strategy and Marketing for Haystax Technology, a cybersecurity product company.<\/p>\n
\u201cI see FranConnect as an evolution of the work I\u2019ve done building high-impact software that addresses the needs of certain verticals,\u201d Ali said. \u201cThe franchise industry is compelling and home to so much entrepreneurship. FranConnect realized the industry was underserved and built its platform over the last decade around specific industry needs, becoming the most sophisticated and successful player in the space. There is a ton of opportunity to further legitimize the space and make franchise management systems like ours an integral and valuable part of franchise operations,\u201d Ali said.<\/p>\n
Ali\u2019s background working with innovators and thought leaders in various industries to develop software solutions puts him in excellent position to lead product management and strategy for FranConnect. Ali plans to impact strategy by taking the company vision and creating a product roadmap for success, translating to concrete milestones for the product. The management aspect of his role will involve determining ways to build and invest in the product on an ongoing basis to gain customer traction and increase value for customers and, in turn, the company.<\/p>\n
\u201cThe FranConnect product has so many uses and so much potential in the franchise industry,\u201d Ali said. \u201cThe commitment the company has to itself and its product is inspiring. I\u2019m excited about this role because FranConnect is at the right stage, in the right market and possesses the ability to make a huge impact. Franchise management requires new technologies and FranConnect has established itself as the go-to resource to deliver those. We are on the verge of the next phase of growth, ready to scale and become a nationally recognized innovator in the technology sector,\u201d Ali said.<\/p>\n
Wong added, \u201cWe\u2019ve taken a close look at what the market really wants to see from FranConnect, and we have some exciting new products on the way in 2019. As we continue innovating beyond our projected roadmap, Jaffrey will play an essential role in helping us ensure that we have the best product management strategy in place as we take these new products to market in order to help both current and future clients receive the maximum benefit.\u201d<\/p>","protected":false},"excerpt":{"rendered":"
Ali joins FranConnect\u2019s leadership team with a vision to strengthen and evolve the franchise software solution\u2019s technology platform.<\/p>","protected":false},"author":17,"featured_media":283128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,103],"tags":[41],"class_list":["post-280249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-mega-menu-spotlight","category-global-news","tag-press-releases"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/posts\/280249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/comments?post=280249"}],"version-history":[{"count":6,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/posts\/280249\/revisions"}],"predecessor-version":[{"id":284873,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/posts\/280249\/revisions\/284873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/media\/283128"}],"wp:attachment":[{"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/media?parent=280249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/categories?post=280249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franconnect.com\/en_au\/wp-json\/wp\/v2\/tags?post=280249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}