{"id":279971,"date":"2021-03-01T01:07:29","date_gmt":"2021-03-01T01:07:29","guid":{"rendered":"https:\/\/www.franconnect.com\/?p=279971"},"modified":"2026-07-09T00:49:28","modified_gmt":"2026-07-09T00:49:28","slug":"gym-and-fitness-sample-objectives-and-key-results-okr-for-gym-and-fitness-franchises","status":"publish","type":"post","link":"https:\/\/www.franconnect.com\/en_au\/gym-and-fitness-sample-objectives-and-key-results-okr-for-gym-and-fitness-franchises\/","title":{"rendered":"Gym and Fitness Franchises: Sample Objectives and Key Results (OKR)"},"content":{"rendered":"<p>In 2018, the worldwide fitness industry saw membership grow to a record-high 183 million users, revenue totaling an estimated $94 billion, and club count exceeding 210,000 facilities, according to the <a href=\"https:\/\/www.ihrsa.org\/improve-your-club\/industry-news\/2019-fitness-industry-trends-shed-light-on-2020-beyond\/\" target=\"_blank\" rel=\"noopener\">IHRSA Global Report<\/a>. As the global landscape shifts, we will continue to see gyms making a meaningful contribution to the economy.<\/p>\n<p><!--more--><\/p>\n<h3>OKRs For Gym &amp; Fitness Franchises<\/h3>\n<h4 class=\"hhaf-changed-heading hhaf-original-h5\" data-hhaf-original-tag=\"h5\" data-hhaf-fixed-tag=\"h4\"><span style=\"font-weight: bold;\">Objective: <\/span>Increase franchisee revenue.<\/h4>\n<p><span style=\"font-size: 16px;\"><strong>KRs:<\/strong><\/span><\/p>\n<ul>\n<li>Grow membership by 10%.<\/li>\n<li>Grow inbound leads by 20% from online sources.<\/li>\n<li>Book trial with 40% of inbounds.<\/li>\n<li>Get sales conversion rate to 80%.<\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\"><strong>Initiatives:<\/strong><\/span><\/p>\n<ul>\n<li>Create Facebook campaign with agency.<\/li>\n<li>Put front desk staff through sales training provided by head office.<\/li>\n<li>Perform monthly review of leads vs. trials on FranConnect scorecard.<\/li>\n<li>Work on lead quality of PPC (pay-per-click) and display campaigns together with agency.<\/li>\n<\/ul>\n<h5><span style=\"font-weight: bold;\">Objective: <\/span>Increase profitability through marketing efficiencies.<\/h5>\n<p><strong><span style=\"font-size: 16px;\">KRs:<\/span><\/strong><\/p>\n<ul>\n<li>Make cost per lead $50.<\/li>\n<li>Have a member retention rate of 70% (existing clients at the end of the period\/existing clients at the beginning of the period).<\/li>\n<li>Increase community marketing leads by 20%.<\/li>\n<li>Increase leads from signage by 10%.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 16px;\">Initiatives:<\/span><\/strong><\/p>\n<ul>\n<li>Work with property management group to have an attention-grabbing sign out front.<\/li>\n<li>Participate in local wellness expo.<\/li>\n<li>Host benchmark workout session with members for ongoing performance improvement.<\/li>\n<li>Place \u201cfirst week free\u201d flyers at businesses in the same plaza.<\/li>\n<\/ul>\n<h5><span style=\"font-weight: bold;\">Objective: <\/span>Delight our customers.<\/h5>\n<p><span style=\"font-size: 16px;\"><strong>KRs:<\/strong><\/span><\/p>\n<ul>\n<li>Maintain a Net Promoter Score (NPS) of 50.<\/li>\n<li>Increase member engagement in group fitness by 10%.<\/li>\n<li>Put 90% of members through the outstanding onboarding program released by head office.<\/li>\n<li>Expand social media engagement by 50%.<\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\"><strong>Initiatives:<\/strong><\/span><\/p>\n<ul>\n<li>Host one customer appreciation event.<\/li>\n<li>Perform quarterly analysis of NPS with team on FranConnect.<\/li>\n<li>Ask staff to post pictures on social media of members reaching milestones on a monthly basis.<\/li>\n<li>Engage in seasonal giveaway campaigns of branded merchandise with social media component.<\/li>\n<\/ul>\n<p>Hopefully these sample objectives and key results have helped you out. Do you want to take it a step further? Learn more about strategy and gym and fitness franchises by checking out the following:<\/p>\n<p style=\"padding-left: 40px;\">About <a href=\"https:\/\/www.franconnect.com\/en_au\/objectives-and-key-results-okr-in-franchising\/\" target=\"_blank\" rel=\"noopener\">Objectives and Key Results in Franchising<\/a><br \/>\nHow to be a <a href=\"https:\/\/www.franconnect.com\/en_au\/how-to-be-a-collaborative-franchise-coach\/\" target=\"_blank\" rel=\"noopener\">Collaborative Franchise Business Coach (FBC)<\/a><\/p>\n<p><center><a class=\"maxbutton-1 maxbutton maxbutton-demo-request\" href=\"https:\/\/www.franconnect.com\/en_au\/request-a-demo\/\"><span class='mb-text'>Request A Demo<\/span><\/a><\/center><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a gym &#038; fitness franchise you may want to consider tracking these objectives and key results (OKRs). Check out the list of potential OKRs here!<\/p>","protected":false},"author":17,"featured_media":283283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[111,107,99,108],"tags":[56,43,45],"class_list":["post-279971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-develop","category-improve-performance","category-operate","tag-best-practices","tag-franchise-best-practices","tag-franchise-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re a gym &amp; fitness franchise you may want to consider tracking these objectives and key results (OKRs). 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