{"id":288157,"date":"2026-04-09T13:23:11","date_gmt":"2026-04-09T13:23:11","guid":{"rendered":"https:\/\/www.franconnect.com\/?p=288157"},"modified":"2026-04-09T13:33:18","modified_gmt":"2026-04-09T13:33:18","slug":"how-to-get-franchisees-to-actually-use-the-hub","status":"publish","type":"post","link":"https:\/\/www.franconnect.com\/en\/how-to-get-franchisees-to-actually-use-the-hub\/","title":{"rendered":"How to Get Franchisees to Actually Use The Hub"},"content":{"rendered":"<p><span data-contrast=\"none\">You&#8217;ve\u00a0invested time, money, and considerable effort into building The Hub for your network. You know the information is\u00a0there. You know it would make everyone&#8217;s lives easier. And yet, franchisees keep calling, keep emailing, and keep asking questions that are already answered on the platform you built for them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You&#8217;re\u00a0not alone. This is one of the most common frustrations franchisors\u00a0face\u00a0\u2014 and the good news is that\u00a0it&#8217;s\u00a0solvable. The key is understanding that behavior change takes more than a great platform. It takes a deliberate strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Here&#8217;s\u00a0where to focus your energy.\u00a0<\/strong><\/p>\n<ul>\n<li>\n<h2><b><span data-contrast=\"none\">Make It the Only Place with Answers to Questions Live<\/span><\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">You\u00a0can&#8217;t\u00a0force franchisees to use The Hub, but you can make it the path of least resistance.\u00a0As long as\u00a0a quick call to head office gets the same result as logging in, many franchisees will take that shortcut \u2014 not out of stubbornness, but simply because\u00a0it&#8217;s\u00a0what they know.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The shift happens when you stop answering the question directly and instead direct franchisees to where the answer already lives. Point them to the exact page, the specific document, the precise section of The Hub that has what they need. It takes discipline from your support team, but the message it sends is powerful:\u202f<\/span><i><span data-contrast=\"none\">The Hub is where answers are.<\/span><\/i><span data-contrast=\"none\">\u202fDo that consistently, and franchisees will start going there before they pick up the phone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li>\n<h2><b><span data-contrast=\"none\">Solve Their Most Painful Problems First<\/span><\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">It&#8217;s\u00a0tempting to populate The Hub with\u00a0what&#8217;s\u00a0easiest to publish.\u00a0Resist\u00a0that urge. The fastest way to build the habit of using The Hub is to make sure that the first time a franchisee\u00a0turns to\u00a0it in a moment of need, they find exactly what\u00a0they&#8217;re\u00a0looking for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Once you know what your franchisees need most, make those resources impossible to miss by organizing them into Categories. A well-structured set of Categories means franchisees can navigate straight to what they need without hunting around. If you\u00a0haven&#8217;t\u00a0seen Categories in action, ask your Customer Success Manager for a walk-through.\u00a0It&#8217;s\u00a0a\u00a0game-changer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li>\n<h2><b><span data-contrast=\"none\">Communicate the Value, Not Just the Existence<\/span><\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Launching The Hub was a significant milestone, but a single announcement at launch will only carry you so far. Ongoing, evidence-based communication is what sustains momentum.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">When you can point to concrete outcomes \u2014 time saved, problems resolved, ideas that came from the network \u2014 share them. Franchisees respond to proof, not promises. Making the value visible and tangible gives those who\u00a0haven&#8217;t\u00a0yet fully engaged a genuine reason to reconsider, and it reinforces the habits of those who already have.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Build It for Them, Not for You<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You built The Hub because you want your franchisees to succeed. The challenge is helping them see it the same way. With the right approach \u2014 making it indispensable, relevant, and rewarding to use \u2014 you can shift The Hub from something franchisees are expected to use to something they genuinely value.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">That shift is worth every bit of the effort it takes to get there.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve invested time, money, and considerable effort into building The Hub for your network. You know the information is there. You know it would make everyone&#8217;s lives easier. And yet, franchisees keep calling, keep emailing, and keep asking questions that are already answered on the platform you built for them. <\/p>\n","protected":false},"author":17,"featured_media":288158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[109],"tags":[],"class_list":["post-288157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engage"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/posts\/288157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/comments?post=288157"}],"version-history":[{"count":5,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/posts\/288157\/revisions"}],"predecessor-version":[{"id":288164,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/posts\/288157\/revisions\/288164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/media\/288158"}],"wp:attachment":[{"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/media?parent=288157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/categories?post=288157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franconnect.com\/en\/wp-json\/wp\/v2\/tags?post=288157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}