{"id":280000,"date":"2021-02-01T01:07:29","date_gmt":"2021-02-01T01:07:29","guid":{"rendered":"https:\/\/www.franconnect.com\/?p=280000"},"modified":"2026-07-09T00:49:28","modified_gmt":"2026-07-09T00:49:28","slug":"restaurant-franchises-sample-objectives-and-key-results-okr-for-restaurant-franchises","status":"publish","type":"post","link":"https:\/\/www.franconnect.com\/en\/restaurant-franchises-sample-objectives-and-key-results-okr-for-restaurant-franchises\/","title":{"rendered":"Restaurant Franchises: Sample Objectives and Key Results (OKR)"},"content":{"rendered":"<p>According to the <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/industry-statistics\/\" target=\"_blank\" rel=\"noopener\">National Restaurant Association<\/a> (NRA), there are more than 1 million restaurant locations in the U.S. with 12.5 million employees. Even in these changing times, the industry is still a major employer. See some sample Objectives and Key Results (OKRs) for <a href=\"https:\/\/www.franconnect.com\/industries\/restaurants\/\" target=\"_blank\" rel=\"noopener\">restaurant franchises<\/a> below.<\/p>\n<p><!--more--><\/p>\n<h3>OKRs For Restaurant Franchises<\/h3>\n<h4 class=\"hhaf-changed-heading hhaf-original-h5\" data-hhaf-original-tag=\"h5\" data-hhaf-fixed-tag=\"h4\"><span style=\"font-weight: bold;\">Objective:<\/span> Increase franchisee revenue.<\/h4>\n<p><strong><span style=\"font-size: 16px;\">KRs:<\/span><\/strong><\/p>\n<ul>\n<li>Increase sales by 3%.<\/li>\n<li>Have 150 people buy the holiday promo.<\/li>\n<li>Increase average check size by 5% to $6.25.<\/li>\n<li>Increase catering sales by 10%.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 16px;\">Initiatives:<\/span><\/strong><\/p>\n<ul>\n<li>Put crew through upsell training.<\/li>\n<li>Increase coffee prices by 10%.<\/li>\n<li>Execute one holiday social media campaign.<\/li>\n<li>Cold call 100 local businesses to discuss catering.<\/li>\n<\/ul>\n<h5><span style=\"font-weight: bold;\">Objective:<\/span> Adapt to changing operating environment.<\/h5>\n<p><strong><span style=\"font-size: 16px;\">KRs:<\/span><\/strong><\/p>\n<ul>\n<li>Make online orders 30% of total sales.<\/li>\n<li>0 days shut down for sanitization due to an infection.<\/li>\n<li>Average cleanliness audit\/self-assessment compliance exceeds 85%.<\/li>\n<li>Maintain 12 months of financial runway.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 16px;\">Initiatives:<\/span><\/strong><\/p>\n<ul>\n<li>Install plexiglass around all cash registers.<\/li>\n<li>Check staff wellness at the start of each shift.<\/li>\n<li>Perform daily cleanliness self-assessments in FranConnect.<\/li>\n<li>Secure a $100,000 bank loan.<\/li>\n<\/ul>\n<h5><span style=\"font-weight: bold;\">Objective:<\/span> Increase franchisee profitability.<\/h5>\n<p><span style=\"font-size: 16px;\"><strong>KRs:<\/strong><\/span><\/p>\n<ul>\n<li>Make the seasonal beverage category 20% of total sales (or another strategic, high margin category).<\/li>\n<li>Keeps COGS (cost of goods sold) under 33% of sales.<\/li>\n<li>Keep labor costs under 33% of sales.<\/li>\n<li>Obtain an average online rating above 4 stars on Google.<\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\"><strong>Initiatives:<\/strong><\/span><\/p>\n<ul>\n<li>Reduce evening staff by two people.<\/li>\n<li>Engage in a Facebook campaign about seasonal beverages.<\/li>\n<li>Perform weekly theoretical versus actual food cost reviews.<\/li>\n<li>Perform daily reviews of Google review feedback.<\/li>\n<\/ul>\n<p>Hopefully these sample objectives and key results have helped you out. Do you want to take it a step further? Learn more about strategy and restaurants by checking out the following:<\/p>\n<p style=\"padding-left: 40px;\">About <a href=\"https:\/\/www.franconnect.com\/objectives-and-key-results-okr-in-franchising\/\" target=\"_blank\" rel=\"noopener\">Objectives and Key Results in Franchising<\/a><br \/>\nHow to be a <a href=\"https:\/\/www.franconnect.com\/how-to-be-a-collaborative-franchise-coach\/\" target=\"_blank\" rel=\"noopener\">Collaborative Franchise Business Coach (FBC)<\/a><\/p>\n<p><center><a class=\"maxbutton-8 maxbutton maxbutton-restaurant-industry\" href=\"https:\/\/www.franconnect.com\/industries\/restaurants\/\"><span class='mb-text'>Explore Restaurant Solutions<\/span><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a restaurant franchise you may want to consider tracking these objectives and key results (OKRs). Check out the list of potential OKRs here!<\/p>\n","protected":false},"author":17,"featured_media":283285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[111,107,99,108],"tags":[56,43,45],"class_list":["post-280000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-develop","category-improve-performance","category-operate","tag-best-practices","tag-franchise-best-practices","tag-franchise-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re a restaurant franchise you may want to consider tracking these objectives and key results (OKRs). 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