The word synergy<\/em> has fallen out of fashion in recent years, but the spirit of it \u2014 that the sum of parts is greater than the whole \u2014 is still going strong in the franchising community. Franchise coaches can explore some of the ideas below to see how they can be more collaborative and effective in their role.<\/p>\n As you look at a various problems, be sure to look below the surface into their root causes. Sometimes, the problem is shallow, and a simple fix works well. But, other times, the problem is part of a something bigger \u2013 it is just the tip of the iceberg.<\/p>\n For example, a franchisee may still have their Holiday season promotion up in February \u2013 and who wants to see Santa when you are still paying the bills and losing the weight after an indulgent holiday season? The simple solution is to get them to take it down and update it with the healthy winter promotion. But what happens if it hits summer, and you as the coach see the February promotion sitting there?<\/p>\n In this case, the wrong seasonal LTO is the just top of the iceberg. Below the iceberg could be the following:<\/p>\n There are many other things that could be under the iceberg. It is up to a smart coach and team to figure those out using both experience and intuition.<\/p>\n Everything comes down to the shift \u2013 that is the simplest way to create more connections. Although many are \u201callergic\u201d to math, connecting the math to the product can create a surprising level of motivation.<\/p>\n Numbers<\/p>\n Imagine you have a revenue goal of $5,000. Your crew can see that number, and maybe even remember it, but it may not translate into results until you give it meaning. To break it down, you can do the following:<\/p>\n Now, wheels can start turning. Someone who has a gift for connecting with customers can recommend the delicious new cinnamon donuts for a customer who is getting snacks for a meeting \u2013 and boom! one of the dozens is complete. A crew member who is popular in the community invites a group of hockey moms to the shop for a coffee-chat \u2013 boom! the 12-coffee goal is complete. The guy delivering an Amazon order dwells near the donuts and is noticed by the associate at the counter \u2013 another 1\/2 dozen sold!<\/p>\n Accomplishing goals is better with everyone on board in a real way, and you can enjoy the victory together by offering recognition or even simple incentives.<\/p>\nLook Below the Iceberg<\/h3>\n
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![\"Iceberg\"](\"https:\/\/go.franconnect.com\/hubfs\/Iceberg.png\")
<\/p>\nFocus on the Shift<\/h3>\n
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Day Of<\/h3>\n