The Summit on Best Ideas and Leadership in Franchising

Schedule

 

Wednesday, May 16th
08:00 AM – 02:00 PM Registration Desk Opens
09:00 AM – 12:00 PM Mastermind Workshop
  Workshop #1: A Step by Step Approach to Increasing your Franchise Recruitment Efforts
Interactive Workshop that will show you how to develop and implement a “world-class” franchise recruitment system!You will leave the workshop with 10-20 ideas on "How To Improve Your Results And Sign More Franchise Agreements!" In addition to improving your results by using a "systems" approach your results will be increased even more using the strategies, tactics, and tools discussed during the Interactive Workshop. Attending this interactive workshop could yield you a 300% increase, or more, in the next 12 months in signed franchise agreements.
  Workshop #2: Franchise Financing Strategies that deliver results
Franchise financing has been altered fundamentally for the forseeable future. To grow and succeed in this environment, franchise organizations need to adapt and implement financing strategies for this “new normal”. Discuss expert ideas on Different Options for Financing when the usual lenders are not lending; Implementing strategies that help you win in the new normal; Preparing your candidates for seeking financing; Assisting and guiding franchisees seeking financing is not an option; 5 Do's and Don't for helping your franchise system grow in the next 12 months.
01:00 PM – 05:00 PM Mastermind Workshop
  Workshop #3: Getting the most out of your Franchise Management Systems and IT Investment
Discussion on best practices in implementing Franchise Management Systems. Tips and Tricks on Maximizing the Use of FranConnect. Get answers to your most pressing questions about technology and identify 10 areas where you can achieve higher cost savings. Discuss
  1. Lead Generation and Franchise Recruitment Best Practices
  2. Implementing Legal and Compliance tracking tools
  3. Enhancing Franchisee Relationships with FranBuzz and Skype
  4. Putting Franchisee Marketing on Auto-Pilot
  5. Field Manager Tools, Franchisee Support and Training
  Workshop #4: Getting Your Franchise Rocket Ready to Launch
Steps on Corporate, franchise agreement, registration/disclosure, intellectual property, and franchise relations that a franchisor needs to take to be well positioned so that the owner(s) of the franchisor can someday sell the company (whether to a private equity firm, a strategic buyer, the public, or other investors).
06:00 PM – 09:30 PM Potomac Cruise and Mount Vernon Tour.
Visit Historic Mount Vernon – George Washington’s Estate. Dinner on the Potomac on the Cruise Boat.
 

Thursday, May 17th
07:30 AM – 08:30 AM Networking and Continental Breakfast
08:30 AM – 09:00 AM Welcome Note and State of Franchising
State of Franchising and What to Expect in 2012 and 2013
09:00 AM – 10:30 AM General Session: Lead Generation Strategies and Improving Franchise Recruitment
Where are the best leads? How to generate qualified leads on a low budget? How do you implement franchise recruitment strategies that deliver higher closing rates. Listen to some break-through and non conventional approaches to lead generation and then discuss ideas on taking your franchise recruitment efforts to the next level! New Ideas Discussed: 5+
10:30 AM – 10:45 AM Break
10:45 AM – 12:15 PM General Session: Franchisee Performance and Relationship Management
Franchisee performance now matters more than ever. To succeed and grow, franchise organizations need to be pro-active in improving franchisee performance and enable strategies that set a personalized road map for improvement for each franchisee. Listen to a break-through approach to franchisee performance management, leading to increased revenue and improved franchisee relationships. New Ideas Discussed: 4+
12:15 PM – 01:45 PM Key Note Session and Lunch with Keynote Speaker
02:00 PM – 03:30 PM Mastermind Workshop: Social Media and Consumer Marketing Strategies for Improving Franchisee Revenues and Profits
 

Session A: Magic Formula Franchisee Marketing – Putting your consumer marketing efforts on Auto Pilot

Discuss some of the best IDEAS in franchise technology and how they are transforming franchise organizations become more productive and achieve higher growth. From tools that generate more leads and higher closings to tools that automate social media management and dozens of others! Discuss some of the key successful ideas behind implementing an effective Social Media platform. Listen to a step by step approach to grow and nurture your online presence and increase visitors, customers and prospective franchisees. New Ideas Discussed: 12+
03:30 PM – 03:45 PM Break
03:45 PM – 05:00 PM Session B: The Future of Social Media, Online Marketing and Everything Digital
Discuss the future of technology and how franchise organizations can leverage these ideas to transform their franchise organizations and become more productive and achieve higher growth. Does Social Media overwhelm you? Discuss some of the key successful ideas behind implementing an effective Social Media platform and the different tools and techniques. Listen to a step by step approach to grow and nurture your online presence and increase visitors, customers and prospective franchisees. New Ideas Discussed: 12+
05:30 PM – 07:30 PM Cocktail Reception

07:30 PM – 09:30 PM

 Dinner Meetings hosted by Sponsors
   

Friday, May 18th
08:00 AM – 09:00 AM Continental Breakfast
09:00 AM – 12:30 PM The IDEAS Summit
Discuss the BEST IDEAS in franchising in an open unconventional format that allows attendees to both share and collaborate on Ideas that work. The session will have a Panel of Pros consisting of leading lights in franchising available to provide feedback and suggestions on the Ideas discussed
 
  • How do I Maximize my Sales Efforts?
  • What Internet Strategies work? Where to spend my Ad dollars?
  • How to increase the bottom-line and top-line for my franchisees?
  • How do I get the bottom 20% of my franchisees to perform like stars?
  • How to provide better support to franchisees and improve franchisee relations without spending a fortune?
  • How Real is Social Networking? What are best way to leverage social media How to Leverage the net for effective marketing? How to implement E-Commerce strategies?
  • What processes and solutions can help reduce my legal and compliance costs?
  • How to collect franchisee sales and accounting data? What are some of the strategies for effective integration with POS and Accounting packages?
  • What is the best way to get powerful returns from my IT spending? Should I build, buy or leverage services for my IT needs?
  • What are some of the new processes and technologies that make running a franchise easy?
   
For more information, please contact Irene Anders at 1-800-280-8305 or
email at franconnection12@franconnect.com