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Customer Management (CRM) for Franchisees |
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| Managing effective customer relationship is critical for revenue growth in any franchise organization. However, the lack of standard applications that allows franchisees to effectively manage their sales leads and customers often makes the task extremely challenging. In addition, the franchisor and the corporate HQ often do not have the customer information available to them, thus having no knowledge of the end customer they are serving. |
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| FranConnect's customer relationship management application allows franchise organizations to provide an unprecedented flexibility, cost efficiency, and business value application to all their franchisees for effectively managing their leads and customers. It provides the franchisor/HQ with a complete list of the franchisees leads and customers. A user-friendly interface allows franchisees to start using the system without much training. Franchisors can also leverage the existing customer data to easily re-sell the franchise at a premium if the need arises. |
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Some of the benefits are |
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- Helps franchisees to enable its marketing departments to identify and target their best customers, manage marketing campaigns, and generate quality leads for the sales team
- Allows the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of services
- Provides franchisors with the information and processes necessary to know their customers understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners
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Features |
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- Lead Collection
Automatically collect customer leads from multiple sources
- Zip-code Locator
Automatically distribute leads to franchisees based on Zip-Code or Region
- Online Campaigns
Conduct powerful online marketing campaigns using the Campaign Manager
- Track Customers
Manage a complete transaction and contact history of your customers
- Promotional Offers
Create “Customer Clubs” for providing special offers and coupons to your loyal customers
- Primary Research
Analyze customer data and leverage it for nationwide marketing campaigns
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